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New! 5 Rookie Networking Fails and How to Avoid Them BY Matthew Toren  4-6-2014 

When you have the opportunity to network, do you handle it well, or is it a big, fat fail? While online networking has dominated in many ways over the past 10-plus years, in-person networking -- conferences, conventions, workshops, trade shows, etc. -- is still a great way to meet and ...
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New! 5 Amazing Ways to Brand Yourself for Job Success by Mary Eileen Williams  3-21-2014 

There is no way around it: To land a job today, you have to consider yourself a product to be sold in the marketplace. Successful products require successful branding. There are 5 power-packed branding techniques that, used correctly, are certain to distinguish you as the product of choice. So take ...
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New! 3 Ways to Network Your Way to Genuine Relationships BY MAYA TOWNSEND  3-4-2014 

Feel like you're collecting names, not building meaningful relationships? Then chances are your networking strategy needs an overhaul. Here are three strategies for concentrating on quality rather than quantity, which is ultimately how you'll land that new client or gig. The typical Facebook user has 342 Friends. On LinkedIn, he ...
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New! Networking for Dummies: 4 Habits Your Contacts Hate BY MAYA TOWNSEN  3-3-2014 

Networking not working? Here are four common networking sins, and suggestions for mending your ways before another valuable connection is lost. I attend a lot of networking events--so many that I can now spot a disingenuous, disinterested, unsuccessful networker from across the room. And I'm not alone in my avoidance ...
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New! Nimble Helps You Build and Maintain Your Social Capital By Shay Moser  2-22-2014 

Saying “thank you” face to face, praise for a job well done, a thoughtful gift, a handwritten note. These are all ways we build trust in our relationships like we build our bank account with deposits. In our world of social media, “social networks have value,” too, which is becoming ...
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New! 18 Tips for Business Success on Twitter By Cale Pissarra  2-22-2014 

We all know Twitter, we may not all be on it (if you not I suggest you do so), but we have all heard of it. If you are a business or a brand or just a person that wants to make a name for themselves, there are certain steps ...
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10 Apps to Boost to Your Small Business By Ilya Pozi  2-13-2014 

Apps are becoming more prevalent and powerful than ever. It’s time for entrepreneurs and small business owners to take advantage of these savvy tools to help their businesses grow and run smoother. Take these 10 mobile and Web apps--they’re sure to increase your organization skills and keep you connected and ...
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New! Hate Small Talk? How to Break the Ice When Networking for Business By Ivan Misner  2-13-2014 

One of the most important aspects of networking is the small talk that occurs at networking functions. These ice-breaking conversations are important because they are the first opportunities to identify and begin to grow connections with other people, connections that may lead to business referrals in both the short and ...
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New! Building Your Social Media Network Today is Preparing for Tomorrow By Michele Rempel  2-8-2014 

Building Your Social Media Network Today is Preparing for Tomorrow Mediavine MarketingThe best way to predict the future is to create it. ~Peter Drucker We often talk to B2B owners and CMOs who are thinking about funneling some of their marketing budget into social media. Many times, their main objection ...
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New! The Real Secret to Successful Networking by Nancy Anton  1-27-2014 

As I was standing on the stairs, looking up at the door to a local restaurant, I paused. Here I was, going to a networking event for a great cause, but I couldn’t move forward. Things have changed, I was now in transition. This networking event, which was always a ...
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New! Secrets of Successful Networking Groups By Ivan Misner  1-27-2014 

A lot of people assume that referral groups and other networking organizations are only for those who are young and hungry to grow their businesses. However, studies don't support that line of thinking. In fact, a survey of networking group members conducted by Steve Brewer of St. Thomas University, as ...
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New!  Top 5 Technology Secrets To Build Your Small Business By Michael Garrity  1-21-2014 

For the 23 million small business owners in the U.S. who compete head to head against big-box stores every day, technology is a vital tool that's leveling the playing field for Main Street merchants. Armed with a tablet and a few key apps, today's small businesses can tweet the day's ...
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New! Finding a Job Through Networking Groups By Lindsay Olson  1-21-2014 

Everyone keeps telling you to network to help with finding a job, but you're apprehensive about doing so. You're not sure where to start, or what to do once you get to an event. Relax: you're in the same boat as a lot of other nervous job seekers. With a ...
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New! 5 Networking Tips You Haven't Heard Yet --By Alexandra Levit  1-21-2014 

When my friend Ben Casnocha sent me a copy of his new book, The Start-Up of You, I knew that I was going to read something innovative about networking. After all, Ben wrote it with Reid Hoffman, the cofounder and chairman of LinkedIn, and if anything has changed the game ...
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New! Apps to supercharge your business in 2014 By Gayle Bryant  1-21-2014 

Apps to help small business owners become more organized: Minute Minute is an app that lets you collaborate, share and manage meetings in real time anywhere there is an internet connection. The idea is to make meetings more useful by spending less time in them while getting more done. Minute ...
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New! Holiday Parties: 7 Ways to Network Like a Pro BY MINDA ZETLIN  12-4-2013 

When holiday party invitations land in your inbox, do you see them as a waste of time? Or do you recognize them for what they are: a great opportunity to expand your network? There's no better time of year for networking--if you know how to make the most of holiday ...
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New! Targeted networking and social media: how to win new business efficiently by Alison Coleman  12-1-2013 

When it comes to business efficiency, the main focus is often on the operational side, the day-to-day running of the company. But what about improving efficiencies around winning new business? In their desperation to land new contracts, find new customers, and exploit new markets, many business owners take a scatter-gun ...
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New!  The Top 5 Secrets to Grow Your Business  11-10-2013 

Business growth is essential to business survival. As economies progress, inflation follows and money buys less, which is why you must always strive to make more. Here are the top 5 secrets to growing your business, in no particular order: 1. Network Business networking results in word-of-mouth advertising and yields ...
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New! 10 Absolute Best Business Blogs To Follow By Trevor Nace  11-10-2013 

Whether you casually skim through or intensely follow business blogs, you should certainly check out the best business blogs below. You can find a wide array of topics from entrepreneurs to marketing and sales to business strategy. Many of these blogs are by successful business men/women in their own rights ...
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New!  7 Things Great Entrepreneurs Don't Do By Steve Toback  11-4-2013 

These days, everyone with a MacBook and a blog thinks he’s an entrepreneur. Well, here’s a little tough love for the entrepreneurial generation: Calling yourself a CEO doesn’t make you one and a small army of Twitter followers doesn’t make you a leader, either. As a wise VC who’s name ...
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New!  The Case Against Business Introductions By Todd Wasserman  11-4-2013 

Are business introductions a waste of time? The lead marketer at an Israeli tech company claims they are. Iris Shoor claims she got meetings at Twitter, LinkedIn and GitHub not by asking for a liaison to make an introduction but by hunting down people at the companies she thought might ...
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New! Network in Person -- How to Network Offline by Susan Miller  10-28-2013 

I can’t remember the last time I made it through the day without seeing at least one person, texting or surfing the web on a smartphone, can you? Even at social events, such as parties and dinners out, I’ll glance around and find the majority of the people in the ...
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New! Should You Use Facebook for Professional Networking? By Alison Doyle  10-17-2013 

There has been a significant increase in Facebook users over 25, with ComScore reporting an 181% increase in users in the 25-34 year old demographic and a 98% increase from those 35 years and older. That's a big increase in the number of users with careers rather than college on ...
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New!  4 Non-Traditional Networking Tips for the Small Business Owner by Ramon Ray  10-17-2013 

Effective networking is integral to the success of any small business, but small business owners are bombarded with the same few networking tips. Attend community events, keep up with social media sites, and re-tweet industry professionals you respect are just three of the same, consistently-circulated tidbits that others in the ...
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New! What to do when networking isn't working By Deena Shanker  10-10-2013 

FORTUNE -- When Shira Saiger headed to Cartagena, Colombia for a friend's wedding in October 2010, she wasn't expecting the trip to lead her to her dream job. But as a corporate attorney at Gibson Dunn's New York City office, she was always looking for an opportunity to jump to ...
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New! 5 Tips To Un-Paralyze Your LinkedIn Profile By Mark Lynch  10-10-2013 

Are you someone who is on LinkedIn but not really sure what to do with it? Maybe you see competitors on LinkedIn doing well and wonder to yourself “How do they get so many connections, etc”. Often I hear my clients state that they are simply paralyzed (and overwhelmed) which ...
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New! 7 Lessons for Better Networking with Social Media by Soren Gordhamerjan  10-7-2013 

Social media allows us to discover, connect, and engage with new people of interest. While most people are open to new connections and receiving messages from people they don't know, there is a fine line between reaching out and "spamming." The challenge is to make a connection clearly and effectively ...
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New! How to Master Non-Awkward, Effective In-Person Networking by Hannah Fleishman  10-7-2013 

Remember the good ol’ days when we found jobs through ads in the daily newspaper? Hard to believe, especially considering the fact that 70% of jobs are found through personal relationships, according to John Bennett, director of the Master of Science at the McColl School of Business. Whether you're trying ...
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What Successful People Know About Networking by Yanik Silver  10-3-2013 

Many of my invite-only gatherings aren't for the faint of heart. From zero-gravity flights to road rallies featuring exotic cars or even sabering champagne bottles, these events demand something different from attendees -- and that is intentional. In business and beyond, I've found myself to be a "catalyst" at creating ...
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New! Hate Networking? 3 Ways to Get Over It By Vanessa Merit Nornberg  10-3-2013 

Networking is at the top of the list of things that make me the most uncomfortable. Most people who know me are surprised to learn this, because I am a consummate extrovert, but, in truth, I find it daunting to talk to people I have never met, and I hate ...
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New! How Job Seekers can use Twitter, Linkedin and Facebook by Tricia Phillips  9-29-2013 

Thanks to Twitter, LinkedIn and Facebook, employers have a wealth of information about potential candidates at their fingertips – and 80% take a look online before hiring. If a quick click on Google shows some less-than-professional behaviour, your search for a new job could suffer. So, take a two-phase approach ...
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New! 10 Advantages of Successful Business Networking by Susan M. Heathfield  9-29-2013 

T Are you interested in becoming better at business networking? Networking is meeting an extended group of people to form mutually beneficial relationships that provide assistance and support to each other over time. Most professionals don’t do enough networking and their worst business networking mistake is that they don’t build ...
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New! The most effective LinkedIn tricks for pros 50+ by Melissa Shaw  9-24-2013 

If you're over 50 and trying to find a new job, there's one piece of advice that transcends age: use LinkedIn and other social media. Not only are they the best places for job hunting today, their use makes you look current and defines ageism stereotypes. LinkedIn career expert Nicole ...
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New! 4 Ways to Effectively Follow-Up from Business Networking by Richard Tubb  9-24-2013 

I’ve written before about finding customers by Networking and how effective in-person business networking events can be for finding not only customers, but equally for finding strategic alliance partners, useful referrals for your clients and like-minded business owners who you can build a relationship with. In short – getting yourself ...
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New! Businesses need unique strategies for Facebook, Twitter, YouTube by Michael Lee  9-24-2013 

Businesses are seeing the importance of social media networking in how they market and promote their brands, but not all networks are the same, and they require different strategies in order to be truly successful, according to Google agency lead Ryan Ferguson. Ferguson is involved in Google's recently acquired Wildfire ...
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New! How to Use Linkedin Effectively: Josh Turner Shares Tips in Q &A by Craig Kanalley  9-23-2013 

Sometimes it's brushed aside for other social networks, but it's important to keep in mind the power of LinkedIn. The social network for professionals now boasts 200 million registered users, a milestone it announced just last month (in fairness, not always the best metric, as Liz Gannes wrote for AllThingsD). ...
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New! Networking -- Creating Your Tribe By Jody Greene  9-16-2013 

I know first-hand that entire businesses can be run online – we can create companies, friendships, relationships and just about anything in the virtual world. However, one thing we as humans all crave is a feeling of belonging and connecting with other people. Seth Godin, in his book Tribes, says ...
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The 10 Most Irritating Phrases Ever ... Don't Use Them by Bernard Marr  9-9-2013 

Whether you are at work or at home, with colleagues or friends, there are some words or phrases that can drive the people around you to complete insanity. Especially if you use them again, and again and again! The trouble with these words is that they are not something we ...
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New! How to Get Meetings with People Too Busy to See You by Steve Blank  9-9-2013 

Asking, “Can I have coffee with you to pick your brain?” is probably the worst possible way to get a meeting with someone with a busy schedule. Here’s a better approach. Jason, an entrepreneur I’ve known for over a decade, came out to the ranch today. He was celebrating selling ...
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New! 4 Body Language Cues You Need to Know When Networking by Ivan Misner  9-4-2013 

Body language can be extremely powerful when it comes to networking and building relationships with others. Within the first seven seconds of meeting you, people check you out visually. Could you be unknowingly undermining your networking efforts through your body language? If you are meeting with new prospects or planning ...
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New! 8 Quotes To Help You Turn Fear Into Success: LinkedIn | By Anthony Scaramucci  9-2-2013 

When offering career advice to young professionals and entrepreneurs, the two things that always top my list are to find a mentor and to read voraciously. Throughout the course of my life, I have been blessed with multiple mentors -- mostly teachers, professors, bosses or colleagues. In addition, I have ...
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New! 3 DIY Marketing Tips By Ron VanPeursem  8-27-2013 

Let’s start with a confession: I work for a marketing agency, and honestly, we’d love to help you! But with that out of the way, there are a number of things you can do by yourself to give your business at least a BEGINNING in the quest for an online ...
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New! Turn pinners into shoppers with product pins by Kevin Knight  8-27-2013 

The official Pinterest business blog: We recently introduced a new kind of pin that includes details like pricing, availability and where to buy. Lots of people use Pinterest to discover things to buy, so this extra info helps pinners shop and decide which products are for them. In just two ...
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New! 4 Surprisingly Effective Things to Say BY MARLA TABAKA  8-21-2013 

As the boss, you have to know it all and always be in the right. Wrong. Try these simple, yet powerful words to build trust and lead with integrity. We all make mistakes, say the wrong things, and misjudge a situation from time to time. But not everyone will admit ...
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New! 3 Networking Tips To Grow Your Business By Gay Gaddis  8-21-2013 

There is nothing like a 4th of July parade in small town Texas and this year’s parade in Johnson City (home of Lyndon Johnson) was no exception. It was a patriotic display that was genuine, from the heart and very homegrown. As we sat in folding chairs watching it all ...
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New! Here's What Really Happens When You Extend a Deadline by Heidi Grant Halvorson, HR Blog Network  8-21-2013 

In June, the Obama administration pushed back the deadline for employers with fifty or more workers to provide health insurance for their employees by a full year — until Jan 1, 2015. Admittedly, the implementation of anything as complex as the Affordable Care Act is going to take time, and ...
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New! The Basics of Power Networking by Adam Rifkin  8-12-2013 

Two years ago Fortune magazine identified me as the best networker on LinkedIn; this in turn led to some wonderful stories in Adam Grant's excellent book, GIVE AND TAKE. Since then, every day people ask me about things I’ve learned about networking on Twitter, PandaWhale, and in real life. I ...
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New! 5 Unique Ways to Invest in Your Employees by John Hall  7-15-2013 

Typical employee benefits no longer differentiate a company as much as they used to. Companies are realizing they must offer unique advantages that other businesses don’t to keep top talent. Investing in your employees is not a new strategy, but there are different ways of creating loyalty among your top ...
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New! How to Hire the Best and Brightest by Jeff Haden  7-15-2013 

A interview by Jeff Haden: Everyone talks about the need to create a diverse workforce. But when you're a start-up, how do you actually pull that off? Here's another in my series where I pick a topic and connect with someone a lot smarter than me. This time I talked ...
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New! 5 Keys to Inspiring Leadership -- No Matter Your Style by Gwen Moran  7-11-2013 

Forget the stereotypical leadership image of a buttoned-up person in a gray suit hauling around a hefty briefcase. Today, standout leaders come in all shapes and sizes. She could be a blue jeans-clad marketing student, running a major ecommerce company out of her dorm room. He might be the next ...
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New! Small Business Optimism Higher Than a Year Ago by Michael Alter  7-11-2013 

Halfway through 2013, the small business economy resembles last year at this time. Employee hiring and the average paycheck remain down slightly; both are at -0.1 percent in June. That said, small business owners are growing more optimistic--more optimistic than they were in June 2012. Despite tremendous uncertainty about the ...
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Network the Hell Out of People: 6 Expert Tips by Jeff Hoffman  7-8-2013 

Launching and growing a business is hard. You need all the help you can get. Over my years in CEO roles at Priceline.com, uBid.com, Competitive Technologies, and others, I learned to build a rapport with a large network of people. There are a lot of people out there who can ...
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New! How to Profit From Networking by Kelley Robertson  7-7-2013 

ales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of people and gather as many business ...
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New! Why You Suck at Networking And How to Do it Right by Brazen Careerist  7-7-2013 

Want to know a secret? Your networking sucks. No worries, though. Mine used to suck as well, until I discovered the secret: stop networking altogether. See, a few years ago I was a young professional, fresh out of college and ready to conquer the world. “It’s all about the people ...
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New! Ultimate 'Cheat Sheet' on Super-Connecting by J.T. O'Donnell  7-7-2013 

Super-Connecting...What's That? There's a lot of talk among my peers lately about the concept of becoming a "super-connector." The simple definition is someone who builds a large social network, but not for their own direct use. Instead, they focus on putting people within their network together. They make introduction after ...
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New! Developing Symbiotic Relationships Through Networking by Leah H. Carlisle  7-7-2013 

Through networking, you can achieve your personal and professional goals and grow to a level you would not be able to reach on your own; however, people sometimes approach networking the wrong way. If you go into a networking interaction with a selling mindset, whether you are selling yourself or ...
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New! Entrepreneurs Get Better With Age by Whitney Johnson  7-1-2013 

When my mother turned forty, we threw her a tongue-in-cheek funeral-themed surprise party, festooning the living room with paper tombstones engraved with Rest in Peace. That party theme is now a laughable conceit — forty then was older than forty now. Almost. In today's world, there is still a bias ...
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New! 8 Words to Avoid When Selling By Geoffrey James  7-1-2013 

Over the two years, I've read hundreds of sales messages and heard dozens of sales presentations. Probably 90 percent of them are full of words that are both trite and ineffective. Here are the worst offenders: 1. "Exciting" There is no word more boring than the word "exciting." Claiming that ...
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New!  Wal-Mart Offers Entrepreneurs a Chance to Compete for Shelf Space by Catherine Clifford  7-1-2013 

Having Wal-Mart pick up your product can turbocharge your sales. Today, the retail giant announces a crowdsourcing contest for entrepreneurs, business owners and inventors to compete for shelf space. To be part of the social contest, called "Get on the Shelf," entrepreneurs need to submit a video about their product ...
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New! How to Cure Office Politics by Steve Tobak  6-18-2013 

Some people play political games at work. Not most, but enough to cause serious issues for the rest of us. It seems to be particularly common in government bureaucracies and mature industries, but you'll find it in any company where management is clueless, employees aren't held accountable, and it takes ...
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New!  How You Should Be Using LinkedIn -- But Probably Aren't BY TODDI GUTNER  6-12-2013 

If you're like me, you hastily set up a LinkedIn page, accepted invitations to connect, and then left your page to wither. Big mistake. In a recent survey of 835 business owners by Vistage International and The Wall Street Journal, 41 percent of respondents singled out LinkedIn Corp. as "potentially ...
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New! 10 Ways to Motivate Anyone by Geil Browning  6-11-2013 

I am often asked about how I keep employees inspired and productive. It's an essential question since companies today must accomplish more, with fewer people. The most successful start-ups must be lean, nimble, and fierce. In a nutshell, you should hire bright, energetic, innovative employees. Then offer them the right ...
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New! Six Lessons Learned From Turning My Passion Into A Business by Matt Wilson  6-11-2013 

Everyone dreams of pursuing their passion. “If only I could just find a way to make money doing what I love,” you’ll hear people say. The allure of spending every precious waking minute of your life pursuing a hobby that puts money in your pocket enters almost every entrepreneur’s mind ...
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New! Public Speaking for Executives: The Original Social Media by David Newman  6-11-2013 

You’re blogging. You’re tweeting. You’re linked in. You’re creating videos and articles and ezines. All of that is great but let’s not forget that social media is – first and foremost – social! It’s personal. And that person is YOU. The ultimate test of a thought-leader is the answer to ...
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New! 5 Networking Mistakes Almost Everybody Makes by Jeff Haden  6-11-2013 

Everyone tries to network. Few people do it well. Most make the same basic mistakes. Here’s what not to do when you want to expand and leverage your network: 1. Try to receive before you give. The goal of networking is to connect with people who can help you make ...
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New! Beyond Money: What Start-Ups Need from Investors by Dani Fankhauser, Mashable  6-10-2013 

As creatives, we might imagine investors to be souless suits behind Excel spreadsheets who do little more than sign checks — but that's far from true. Increasingly, VCs are people who used to be entrepreneurs (Kevin Rose, Mark Suster, Josh Kopelman). Many startup founders actually prefer to take money from ...
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New! Leading People in an Anxious World By Karen Firestone Harvard Business Review Blog  6-7-2013 

Safety is now Americans' overriding concern. Several years ago, as I sat in a secondary school board meeting, the visiting headmaster of a K-8 school was asked what he considered the highest priority for parents in choosing high schools. I was astounded when he said "safety" rather than, for example, ...
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New! 9 Ways to Stay Scrappy in Business by Jason Nazar  6-4-2013 

Your company is getting bigger, things are moving more slowly, and it’s taking longer to get things done. It’s a familiar story. I’ve long admired folks like Blake Irving, the newly minted CEO of GoDaddy, for their ability to scale large organizations and bring an entrepreneurial spirit to their companies ...
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New! Six Ways to Befriend Future Tech Billionaires By Rosabeth Moss Kanter  6-3-2013 

David Karp, who sold Tumblr to Yahoo for $1.1 billion, is one more in a line of twenty-somethings and even pre-twenty-somethings whose technology innovations have made them a fortune. We've seen this before. In the 1990s, young techies with purple hair, ponytails, and earrings (that was the men) disrupted boardrooms; ...
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New!  The Rise of the Mobile-Only User By Karen McGrane  5-29-2013 

"They can just use their desktop computer to do that." One of the most persistent misconceptions about mobile devices is that it's okay if they offer only a paltry subset of the content available on the desktop. Decision-makers argue that users only need quick, task-focused tools on their mobile devices, ...
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New! Email 101: How to Write Better Subject Lines By DJ Waldow  5-28-2013 

Hey YOLO OMG WTF Sale! If emails with those subject lines landed in your inbox, would you open them? If I told you the first email came from President Obama's re-election campaign and the second was from Urban Outfitters, would that affect your answer? No doubt, a subject line can ...
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New! How to Lead When You are Not in Charge by Gary Hamel and Polly LaBarre  5-27-2013 

For all of the books (thousands) written on leadership, individuals (millions) who have participated in leadership seminars and dollars (billions) invested in leadership development, too many leadership experts still fail to distinguish between the practice of leadership and the exercise of bureaucratic power. In order to engage in a conversation ...
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New! Smart investors are social-media savvy by Matt Krantz, USA Today  5-27-2013 

Many investors have a hard enough time reading 10-Ks and keeping up with corporate earnings releases. Now they're going to have to monitor Facebook and Twitter, too. The Securities and Exchange Commission recently announced dramatic changes that made social media fair game for companies looking for ways to get information ...
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New! How to Prospect for New Customers by Geoffrey James  5-22-2013 

For most companies, the ability to find potential customers is the difference between growth and bankruptcy. Here's a systematic approach, loosely based upon a conversation with Thomas Ray Crowel, author of the excellent book Simple Selling. 1. Get a decent list of prospects. Ideally, you want to be prospecting for ...
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New! Lessons in Persuasion From Apple CEO Tim Cook BY BRIAN PATRICK EHA  5-22-2013 

There are good negotiators, and then there is Apple chief executive Tim Cook. When Cook showed up for a Congressional hearing yesterday, the stage appeared to be set for him to take a beating over Apple's financial practices. Lawmakers were outraged over evidence that Apple was keeping billions of dollars ...
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New! Yahoo is formally buying Tumblr, but it's really buying Tumblr's leader By Charlie O'Donnell  5-20-2013 

FORTUNE -- You can do the math on Tumblr's pageviews, throw in some expected CPM, weighted average cost of capital, and try to justify the $1.1 billion that Yahoo (YHOO) is spending on Tumblr. I think you'd be kidding yourself if that's what this was all about. The Tumblr community ...
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New! How to Think Like a Confident Leader by Nadia Goodman  5-14-2013 

As an entrepreneur, projecting the image of a confident leader to your investors employees, and customers is crucial. But, self-assurance doesn't come naturally for many. Learning to think like a confident person can help you find composure, no matter how big the hurdle. "Confidence is knowing that you can walk ...
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New! 6 Myths about Social Media Marketing by Michael Mothner  5-13-2013 

Over the past five years, social media has become an increasingly important part of many companies' marketing strategies. But there are still some misconceptions about how to use social media to drive sales and which services are worth the investment of company time and resources. Here are the six myths ...
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New! Why Your Inbox is being Flooded by Linkedin By Jessi Hempel  5-12-2013 

FORTUNE -- What's up with LinkedIn? Suddenly it's everywhere. Last week, as I finished up teaching a dozen masters students in publishing, I told them to keep in touch. Nobody called. No one emailed. Seven of them requested to connect with me on LinkedIn. What's more, lately my inbox has ...
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New! How to Use Customer Recommendations to Grow Your Business by Barbara Findlay Schenck  5-9-2013 

At a time when one-click LinkedIn endorsements are stacking up faster than rush-hour traffic, obtaining sincerely worded recommendations is a lot like pulling into the carpool lane. You have to invest upfront in planning, personal contact and collaboration, but the effort is rewarded by access to a less-crowded environment and ...
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New! A New Way to Get Small Business Loans from Neighbors by Patrick Clark, Bloomberg  5-9-2013 

Even before President Barack Obama signed the JOBS Act into law in April 2012, explanations for how crowdfunding would be a boon to Main Street often went something like this: An entrepreneur wants to open a coffee shop. Instead of running up credit-card debt or groveling at the bank, she ...
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New! How to Influence People With Your Ideas, by John Butman  5-1-2013 

One of my young clients, let's call her Julie, is on a mission. Julie has an idea, one that has been gestating in her mind for quite some time, but now she realizes that for her idea to have any impact at all she will have to "go public" with ...
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New! Successful Networking, Your Way -- Seven Styles by Ed Powers, Inc.  4-30-2013 

When it’s time to raise money for your business, you want to meet enough investors so that you have a choice and some negotiating power. That means networking. Networking styles tend to run along a spectrum with two extremes, neither of which works. At one end stands the networker. We ...
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New! How to Write a Sales E-Mail By Geoffrey James  4-29-2013 

A couple of weeks ago, I explained How to Write a Convincing E-mail. That method works when you're asking somebody whom you already know (boss, co-worker, existing customer) to make a decision. Sales e-mails--the kind you send to prospects to see if they're interesting in a dialog--are quite different. Because ...
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New! 7 Simple Social Media Moves That Work by Allison Fass, Inc.com  4-25-2013 

Before he started to dole out social media advice for entrepreneurs like you at Inc.'s recent GrowCo conference in New Orleans, Dave Kerpen, chairman of Likeable Media and now founder of offshoot Likeable Local, had a few things he wanted to get out of the way. First, he said, social ...
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New! "Twesumes:" Can you land a job with 140 characters? By Doug Meigs, CNN  4-22-2013 

(CNN) -- The hottest way to present your resume currently involves just 140 characters and a lot of hype. Twitter resumes -- or "twesumes" -- have been touted as the best way for social media-savvy types to snag a dream job. But before you post your own abbreviated CV, it ...
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New! Why So Many People Resist Networking and Miss Out by Ivan Misner  4-19-2013 

Every year, more evidence comes out on the success people have using networking to grow and promote their businesses. But I still see so many people who, for one reason or another, continue to resist networking. I began to wonder why so many business owners were still not sold on ...
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New! Can Twitter Become a Multimedia Powerhouse? By JP Mangalindan  4-17-2013 

FORTUNE -- Can a social network once entirely conceived around 140-character real-time updates transform itself into a multimedia hub? Twitter seems intent on trying. Bloomberg reported this week that Twitter is in final negotiations with networks like Viacom (VIAB) and Comcast's (CMCSA) NBCUniversal that could let the social network distribute ...
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New! Turn Yourself into a Star Sales Leader by Scott Edinger  4-16-2013 

You are a star salesperson. And after years of exceptional performance, you've just become the sales leader. How can you translate star sales performance into star sales leadership? If you are like many sales leaders I've worked with your first impulse will be to try to clone yourself — that ...
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New! 5 Ways to Keep Tabs on Customers By Geoffrey James  4-12-2013 

When customers change, their needs change. If you're not keeping tabs on the major changes at your customer account, there's a risk you'll either lose the account or miss new opportunities to sell. It's not enough to depend upon your customer contacts to keep you informed. After all, if there ...
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New! How Sales Reps Can Succeed in the Social Era by Clara Shih  4-11-2013 

Social media is clearly a disruptive force for business. Although many companies started with social media monitoring and customer service, it's exciting now to see a growing number go beyond the reactive and harness Facebook, LinkedIn, and Twitter for sales and customer engagement and service. In my role as CEO ...
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New! Personal Branding is Now a Leadership Requirement by Glenn Llopis  4-9-2013 

Developing your personal brand is essential for the advancement of your career and development as a leader. Unfortunately, personal branding has become a “commoditized” term that has lost its intention as people have irresponsibly used social media as a platform to build their personal brand and increase their relevancy. They ...
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New! Thinking of Starting a Business? Check Out Consumer Health Technology by April Joyner  4-8-2013 

The Affordable Care Act put a spotlight on the surging cost of health care. Now, companies are developing products--including fitness apps and glucose monitors--that aim to help consumers take control of their health and cut their costs. Your products should bring sleek, user-friendly design to even the most intimidating and ...
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New! The Secret to a Strong Branding Message? Focus. By Adam Kleinberg  4-4-2013 

Entrepreneurs are hustlers. We wear many hats. We're like the chameleons of the business world, adapting to whatever we need to be at any given moment in time. It is no wonder so many of us struggle when our ventures gain critical mass and it comes time to focus our ...
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New! 7 Rules for Managing Creative People by Tomas Chamorro-Premuzic, HBR Blog  4-4-2013 

Moody, erratic, eccentric, and arrogant? Perhaps — but you can't just get rid of them. In fact, unless you learn to get the best out of your creative employees, you will sooner or later end up filing for bankruptcy. Conversely, if you just hire and promote people who are friendly ...
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New! Shallow But Effective Ways To Get a Raise by Dan Fastenberg  4-3-2013 

Everyone knows it's a tough economy, but some workers are still thriving and getting ahead. What's to explain the divergent destinies of American workers? Employers and human resource professionals often cite workers' superior education, experience and skills. But you may suspect that other reasons are at play--and you'd be right. ...
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New! Hardest Leadership Skill You'll Ever Learn By Les McKeown, Inc.  4-3-2013 

Any great leader faces a multitude of challenges every day. Whether it's communicating strategy, helping people through change, holding on to excellence in the face of compromise, or just navigating the leadership environment, there is no shortage of development opportunities lurking in each day's schedule. I've worked over the years ...
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New! How to Become a Top Networker by Ilya Pozin  3-27-2013 

Networking can be intimidating. But it’s an important task for those who want to set up future jobs, business deals, and partnerships. More often than not, it’s not about what you know, but who you know. Sure, I had a great mentor who helped me to launch my Web design ...
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New! Your Business Needs a "Special Sauce'' by Drew Greenblatt | Inc.com contributor  3-27-2013 

I wrote a few weeks ago about a banner above our lunchroom. It doesn’t have anything to do with lunch, but it does describe our “special sauce.” The sign says “Quality Engineered Quick.” It's a little shorthand phrase I came up with to communicate to everyone--our employees, our clients--the traits ...
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New! The Most Effective Strategies for Success by Heidi Grant Halvorson, Harvard Business Review  3-26-2013 

For years, I've been trying to convince people that success is not about who you are, but about what you do. Roughly two years ago, I wrote about the "Nine Things Successful People Do Differently," which became HBR's most-read piece of content over that time span. It was a list ...
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New! Customers Don't Want Ads, They Want a Conversation by Brandon Evans  3-25-2013 

Marketing is rapidly transforming into a dialogue between buyers and sellers or collaborative marketing. Crowdtap CEO Brandon Evans on the five trends driving the shift. It is becoming clear that the future of social marketing, and marketing in general, will be built around collaboration. Social technology has already evolved from ...
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New! The Next 3 Biggest Things in Tech by Erik Sherman  3-24-2013 

Intel Capital is a major venture capital firm that just happens to be related to the chip giant. As such, the moves it makes are important indications of what trends might be in the larger technology space. So tech entrepreneurs should pay attention when its VCs talk about what they ...
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New! 10 Tips For People Who Hate Networking By Devora Zack  3-21-2013 

Do you associate networking with shameless self-promotion and ‘more = more’? Does that make your stomach turn? Me too! Networking has a bad reputation as a forum for superficial small talk. Yet real networking is about establishing mutually beneficial, lasting connections, one person at a time. And with my modern ...
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New! 16 Rules for Business Texting by Geoffrey James  3-19-2013 

Texting is rapidly becoming popular as a method of business communication. Unfortunately, many people are unaware of the unwritten rules for business texting. So I wrote them down. Here they are: 1. Don't text a question you can Google. For instance, if you've got a smart phone, there's absolutely no ...
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New! Twitter to Tip Off Instant Replays for March Madness by Jon Swartz, USA Today  3-19-2013 

SAN FRANCISCO -- Twitter is bringing March Madness to the mobile masses. Starting Tuesday (March 19), when the NCAA men's basketball tournament tips off, hoops junkies will be able to view highlights from all 67 games within a few minutes of them happening via Twitter. The first video tweet is ...
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New! What Losing My Job Taught Me About Leading By Douglas R. Conant, HBR Blog Network  3-18-2013 

It was the spring of 1984. I remember the day as if it were yesterday. It was a beautiful morning on Boston's North Shore and I could smell the sea air as I drove to my job as the Director of Marketing for The Parker Brothers Toy and Game Company. ...
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New! Insurers warn of overhaul-induced sticker shock by Tom Murphy  3-13-2013 

Some Americans could see their insurance bills double next year as the health care overhaul law expands coverage to millions of people. The nation's big health insurers say they expect premiums — or the cost for insurance coverage — to rise from 20 to 100 percent for millions of people ...
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New! Don't Waste Another Networking Opportunity: 6 Tips for Following Up by Matthew Toren  3-11-2013 

If you're lucky enough to be at this year's South by Southwest festival in Austin, Texas, here are two words to the wise: follow up. Too often, people leave networking events with a stack of business cards that end up in a drawer (or in the garbage) without a second ...
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New! How to Build a Network of Contacts by Geoffrey James  3-11-2013 

Social networking may be all the rage, but online acquaintances are probably not going to put their reputations on the line to help you build your business. That takes a more personal touch. A business "network" isn't about how many people know your name; it's about how many will send ...
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New! 6 Steps to Connecting With Influential People BY Gwen Moran  3-11-2013 

Influencers -- those well-connected, knowledgeable voices to which others listen and respond -- are coveted connections. They can provide insight, recommendations, introductions and opportunities. Most people already know who the influencers are in their industries, says attorney and entrepreneur Steven Babitsky, co-author of The Street Smart MBA: 10 Proven Strategies ...
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New! Make Friends, Not Contacts: 5 Tips for Networking by Nafez Dakkak  3-10-2013 

It’s usually difficult to talk about “networking” without seeming opportunistic. The irony of course is that everybody, at least those who are successful, rely on other people to help them get to their end goal. To paraphrase some wise advisors, there’s no such thing as a “self-made” man. We need ...
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New! Simplify Networking: Apply the 70-20-10 Rule by Dr. Marla Gottschalk  3-10-2013 

Are you a natural "networker"? Everyone seems to tell us that we absolutely should be doing this. I suppose that if you are fortunate to have been blessed with the right temperament and skill set, the process of building a network to support your career would come quite easily. However, ...
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New! Facebook Sponsored Posts: Do They Work? By Erik Sherman  3-8-2013 

Facebook is working for advertisers, according to an Advertising Age survey. Out of 701 marketers and media execs polled, 85 percent said that they use Facebook as a marketing tactic. Just under 30 percent had tried using sponsored stories. Of them, 15 percent were very satisfied with the results, 65 ...
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New! All work and no play? Mobile wipes out 8-hour workday by Laura Petrecca and Julia Snider  3-6-2013 

We've all heard about them, perhaps received them: the work-related requests that arrive at 11 p.m. Or 5 a.m. Or during a Sunday afternoon at the beach. Urgent e-mails demand an answer before 8 a.m. Financial budgets need a last-minute late-night review. Client proposals must be finished over the weekend. ...
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New! With TweetDeck Gone, 6 Alternative Tools for Managing Social Media by Kevin Allen  3-6-2013 

The TweetDeck app is dead -- at least it will be soon. The service, which Twitter bought in 2011, announced on its blog on Monday that it will discontinue its mobile and desktop versions, including the apps TweetDeck AIR, TweetDeck for Android, and TweetDeck for iPhone. According to the TweetDeck ...
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New! YouTube to launch music streaming service, take on Spotify By Ryan Bradley, Jessi Hempel  3-6-2013 

FORTUNE -- YouTube, the world's largest digital repository of streaming media, will launch a subscription music service later this year. The service has its own negotiating team and operating unit but will likely have some overlap with new features also rumored to be coming to Google's Android music platform, Google ...
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New! The Best Advertising is Sincere by Ali Demos, Harvard Business Review  3-5-2013 

In the throes of apprehending the future of advertising, much has been, and will be, said about new channels, emergent technologies, innovative measurement protocols, morphing agency roles and the like; much less, probably, about how we actually create marketing that works, that's worth consuming, and that's worth running in any ...
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New! Persuade with Purpose by Liz Lynch  3-3-2013 

Personal development pioneer Jim Rohn once said, “The bigger the why, they easier the how.” If you’re ever had to take massive action to make a big change in your life, you know how important it is to set an inspiring vision. There’s nothing like wanting to look drop-dead gorgeous ...
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New! How to Make the Most of LinkedIn Endorsements by Carol Ross  3-3-2013 

If you’re on LinkedIn, the social networking site that’s a powerful resource for job hunters, you’ve likely been getting a flurry of emails from the site saying that someone has endorsed you for a skill or expertise. Or when you’ve seen a connection’s LinkedIn profile, you’ve noticed the bold banner ...
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New! Facebook Promises a 'New Look for News Feed' by Alexandra Chang  3-2-2013 

Facebook is poised to reveal a new look for News Feed, and word is the social giant will show off a redesigned mobile version. All Facebook said in the press invite announcing the March 7 event is we’ll “see a new look for News Feed.” But TechCrunch reported in January ...
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New! 14 Things Successful People Do On Weekends by Jacquelyn Smith, Forbes  3-2-2013 

Spencer Rascoff is only 37. Yet, the Harvard grad and father of three has already accomplished so much. He co-founded Hotwire.com and served as a VP for Expedia; he held the roles of CFO, vice president of marketing and COO at Zillow; and in 2008, Rascoff was promoted to chief ...
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New! As Evernote's Cult Grows, the Business Market Beckons By Rob Walker  2-28-2013 

It happens gradually, devoted fans insist. Once you get it, they say, you live and die by Evernote, the five-year-old, everything-in-one-place personal organization application that is hyped by its creators as your “external brain.” Joshua Zerkel has seen it happen again and again—and he’s lived it to some degree, too. ...
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New! 6 Steps to Connecting With Influential People BY GWEN MORAN  2-27-2013 

Influencers -- those well-connected, knowledgeable voices to which others listen and respond -- are coveted connections. They can provide insight, recommendations, introductions and opportunities. Most people already know who the influencers are in their industries, says attorney and entrepreneur Steven Babitsky, co-author of The Street Smart MBA: 10 Proven Strategies ...
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New! Great Leaders Know When to Forgive by Rosabeth Moss Kanter, HBR blog  2-26-2013 

Leaders must be firm and foster accountability, but they also must know when to forgive past wrongs in the service of building a brighter future. One of the most courageous acts of leadership is to forgo the temptation to take revenge on those on the other side of an issue ...
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New! New Yahoo CEO Marissa Mayer Bans Working From Home By Jenna Goudreau, Forbes Staff  2-25-2013 

New Yahoo CEO Marissa Mayer has decreed there will be no more working from home for Yahoo staff. A company memo leaked to the press on Friday announced that Yahoo employees would no longer be permitted to work remotely. The decision seems to be based on a desire for increased ...
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New! FACE TO FACE Communication in Sticky Situations by Susan RoAne  2-23-2013 

In most aspects of our life, we're confronted with various face to face situations that confound and confuse us. How we deal with the variety of people who have different interests, opinions, styles of communication and value systems than we do reflects on us. In this article based on my ...
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New! The Most Successful Leaders Do 15 Things Automatically, Every Day By Glenn Llopis  2-22-2013 

Leadership is learned behavior that becomes unconscious and automatic over time. For example, leaders can make several important decisions about an issue in the time it takes others to understand the question. Many people wonder how leaders know how to make the best decisions, often under immense pressure. The process ...
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New! 3 Ways to Turn Social Media Followers Into Promoters of Your Brand by Brian Patrick Eha  2-21-2013 

Collecting Facebook likes and Twitter followers is important for building a social media fan base. But business owners who want tangible results from their social media efforts are looking deeper into how they can convert fans into advocates for their brands. "The days of experimentation are over," Michael Wrigley, chief ...
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New! Write E-Mails that People Won't Ignore By Bryan A. Garner, Harvard Business Review  2-21-2013 

Your clients and colleagues don't have time to engage fully with every e-mail they get. Some of them receive hundreds of messages per day. That's why they start with the ones they can deal with quickly. They may never get around to answering — or even reading — the rest. ...
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New! Yes, You Can Learn to Sell By Heidi Grant Halvorson  2-20-2013 

What makes a person good at — and comfortable with — persuading others? Yesterday, I had lunch with a friend, a brilliant and hard-working VP. I had just finished Dan Pink's excellent new book, To Sell Is Human, and was eager for my friend's take on it. In a nutshell, ...
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New! Create Your Own Active Online Community by Aaron Aders  2-20-2013 

Facebook and Google+ Groups have made creating and managing a niche online community a lucrative practice, and many brands are already using those Groups as marketing tools. These communities provide an incredible opportunity to educate and generate leads from your target audience. Here are some tips on how to start ...
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New! 7 Ways to Create More Engaging Videos That Rank Higher in YouTube by James Wedmore  2-18-2013 

Getting someone's attention is different than holding his or her attention. That's the logic behind a big shift that's under way with YouTube's ranking system. Videos that keep viewers watching longer will be given higher ranking over those that capture clicks. Not only should this motivate contributors to create high-quality ...
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New! Want engaged employees? First, do lots of listening By Anne Fisher  2-15-2013 

FORTUNE -- Dear Annie: I read your recent column on overcoming employees' resistance to change with great interest, because my situation is similar to that of the reader who sent that question, but with a twist. I was recently moved into my job from another division of the company and ...
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New!  5 Tips for Customizing Your Pitch for Every Investor by Adam Lieb  2-14-2013 

Even if you stumble upon the greatest idea your field has ever known, it’s very possible potential investors won’t have familiarity with your market or understandwhy they should invest in you. It’s up to you to explain it to them. Investors come from all walks of life. Some are super ...
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New! 7 Signs You're Ready to be Your Own Boss by Steve Tobak  2-13-2013 

It seems that everyone wants to be an entrepreneur these days. Everyone wants to be the boss and run their own show. I can certainly understand the motivation. The idea of doing your own thing, of ruling your own destiny, is certainly an attractive one. Besides, the job market sucks. ...
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New! How to Design a Marketing Strategy by Jay Conrad Levinson and Jeannie Levinson  2-12-2013 

In their book Guerrilla Marketing Field Guide, the founder of guerrilla marketing, Jay Conrad Levinson, and his wife and business partner, Jeannie Levinson, offer a step-by-step guide to launching a marketing attack that's primed for success. In this edited excerpt, the authors reveal the seven simple things you need to ...
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New! Speculation Heats Up Over "Smart Watch'' in Works from Apple by Nancy Blair  2-11-2013 

Speculation that Apple is working on a "smart watch" to add to its mobile gadget portfolio heated up on Sunday, with reports from The New York Times and The Wall Street Journal. The Times, citing people "familiar with the exploration," reports that Apple is experimenting with a device made of ...
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New! 3 Apps to Help You Write a Business Plan by Kim LaChance Shandrow  2-8-2013 

If you have a killer idea for a startup, but lack the time, resources and budget to develop a business plan, a business plan-generating app can help you get your plan on paper and, ideally, off the ground. A number of apps simplify the often tedious, complicated process of crafting ...
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New! How to Build a Network of Contacts by Geoffrey James, Inc.com  2-7-2013 

Social networking may be all the rage, but online acquaintances are probably not going to put their reputations on the line to help you build your business. That takes a more personal touch. A business "network" isn't about how many people know your name; it's about how many will send ...
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New! Just Call Someone Already by Dan Pallotta, Harvard Business Review  2-4-2013 

You won't believe this. There's a technological marvel that, instead of forcing you to communicate with others in writing, actually allows you to hear other people's voices and words — you can even hear the tone and volume of their voices! And wonder of wonders, they can hear you! Across ...
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New! Is it Time to Quit Your Job? By Amy Gallo, Harvard Business Review  1-31-2013 

Everyone has bad days at work or even long periods when they feel disheartened about their job. But how do you know the difference between ordinary, occasional dissatisfaction and a genuine mismatch? How do you know when you're truly ready to move on? And how do you then get out ...
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New! Want to Really Network? Stop Using Social Networks by Matthew Toren  1-30-2013 

Relationships: They don’t make them like they used to. Sign in to Facebook. Tweet, pin stuff and then spend a few minutes on Google+. Okay, time for a coffee, and then a LinkedIn update. Networks are formed, and relationships are established. There’s no doubt that online social networks are an ...
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New! 4 Strategies to Sharpen Your Focus By Nadia Goodman, Entrepreneur  1-28-2013 

Every business leader has trouble staying focused, but some find that distraction is a constant that gets in the way of productivity. Symptoms like inattentiveness, hyperactivity, and impulsivity can get in the way of a productive, focused work day, and in extreme cases are linked to Attention Deficit Hyperactivity Disorder ...
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New! How Social Networking Puts Your Business on Steroids  1-27-2013 

Size matters. At least it does when it comes to your network. The larger and more diverse it is, the more likely your business is to grow big, according to a Global Entrepreneurship Monitor report. It may come as a surprise that women, who tend to be better at collaborating ...
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New! Hate Small Talk? How to Break the Ice When Networking for Business by Ivan Misner  1-27-2013 

One of the most important aspects of networking is the small talk that occurs at networking functions. These ice-breaking conversations are important because they are the first opportunities to identify and begin to grow connections with other people, connections that may lead to business referrals in both the short and ...
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New! Tips to Succeed With In-Person Networking by Miriam Salpeter  1-25-2013 

You've probably heard that candidates referred by friends are much more likely to be hired. Statistics regarding how many employers fill jobs via their networks vary, but some toss around numbers as high as 80 percent. No matter the exact figures, no one doubts that networking helps job seekers. There ...
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New! What If You Could Truly Be Yourself at Work? By Tony Schwartz, Harvard Business Review  1-24-2013 

For two years now, we have been holding regular "community" meetings at our office to give team members an opportunity to check in about how they're doing, not just professionally but also personally. Each person answers several questions beginning with a deceptively simple one: "How are you feeling today?"* The ...
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New! Why There Is No Such Thing As A Leadership "Best Practice" by Nick Friedman  1-24-2013 

Successful execs have wildly different leadership styles--and trying to emulate them will only pull you in different directions. Here's how to find your own way. Leadership cannot really be taught, it can only be learned.--Harold S. Geneen I get hit up for advice on every startup subject imaginable. “What’s the ...
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New! How Your Failures Can Help You Succeed by Christopher Hann  1-23-2013 

On Oct. 11, 1868, a young and ambitious telegrapher from northern Ohio applied for a patent for an invention, a gadget he called an electrographic vote-recorder, which he hoped would be used to tally votes cast by members of the House of Representatives. Regrettably, the House declined to buy the ...
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New! Staffers Can Double As Best Brand Advocates By Steve McClellan, Media Daily News  1-23-2013 

Companies often use so-called brand ambassadors to spread positive word of mouth about their products and services. But according to a new study by WPP’s TNS and business social network LinkedIn, companies often overlook and underutilize the best available source for such advocates -- their own employees. A TNS global ...
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New! 6 Business Apps That Will Make Your Life Easier by Ryan Holmes, Inc.com  1-21-2013 

Welcome to the Year of the Social Business App. A swarm of new business tools coming to phones and desktops near you promise to boost efficiency and streamline collaboration by borrowing social features from the likes of Facebook and Twitter. But do they really work? As CEO of HootSuite, I ...
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New! Why You Suck At Social Media Networking by Timothy Carter  1-21-2013 

You heard social media networking was the key to an effective marketing campaign in today’s digital world and jumped on the bandwagon. So, where are all those new customers and outstanding sales figures? Social networking, like everything else, has to be done correctly in order to be effective. Here are ...
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New! Equity Crowdfunding Rules Stalled at SEC by Kyle Stock  1-16-2013 

To make the leap from theory to reality, crowdfunding will require the core elements of entrepreneurial spirit: a tolerance for risk and an urgency to execute on a great idea. Sadly, both of those qualities are in short supply in Washington, D.C. While the U.S. government slid under its New ...
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New! Facebook Debuts New Search Tool by Jon Swartz, USA Today  1-15-2013 

MENLO PARK, Calif. — Facebook fired a direct shot at Google and its vast search-engine empire on Tuesday (Jan. 15) with a new search tool for users to sift through piles of pictures, posts and places. The new Graph Search feature, which will be slowly rolled out over weeks, is ...
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New! How Much did that New Customer Cost You? By Lon Saeko, Entrepreneur  1-14-2013 

In his book, The Fusion Marketing Bible, author Lon Safko focuses on ways to analyze your marketing efforts and leverage synergies across platforms to produce the best results. In this edited excerpt, Safko lays out the crucial steps to determining your plan's effectiveness: the cost of customer acquisition. Every business ...
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New! The No-Nonsense Guide to Successful Business Networking by Jeff Haden  1-13-2013 

Forget platitudes and theory. Here's the only advice you'll ever need to make business networking pay off. shutterstock images 972 inShare If effective business networking is so important, why do so few people see any benefits? The problem starts with expectations. Most people approach networking as a key driver of ...
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New! Entrepreneurship: A Working Definition by Thomas R. Eisenmann, Harvard Business Review  1-11-2013 

What is entrepreneurship? You probably think that the answer is obvious, and that only an academic would bother to ask this question. As a professor, I suppose I am guilty of mincing words. But like the terms "strategy" and "business model," the word "entrepreneurship" is elastic. For some, it refers ...
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New! Big projects make comeback in Nashville commercial real estate by Bill Lewis, Nashville Ledger  1-10-2013 

Nashville’s next transformation is under way, this time in the long-overlooked Midtown district between downtown and Vanderbilt. It’s happened before. Construction of condominiums and apartments continues to turn the once-deserted Gulch into one of Nashville’s most-desirable addresses. SoBro, where the city once burned its trash at the Thermal Transfer Plant, ...
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New! Knoxville, Memphis Named Top Happiest Cities to Work In by Jacquelyn Smith, Forbes  1-9-2013 

The 10 Happiest Cities to Work In This list of the happiest cities to work in, compiled by careers site CareerBliss.com, is based on analysis of more than 36,000 independent employee reviews between Nov. 2011 and Nov. 2012. Employees all over the country were asked to evaluate 10 factors that ...
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New! Nashville's Latest Big Hit Could be the City Itself, by Kim Severson, New York Times  1-8-2013 

NASHVILLE — Portland knows the feeling. Austin had it once, too. So did Dallas. Even Las Vegas enjoyed a brief moment as the nation’s “it” city. Now, it’s Nashville’s turn. Here in a city once embarrassed by its Grand Ole Opry roots, a place that sat on the sidelines while ...
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New! The Fiscal Cliff Deal and Small Business Job Creation by Scott Shane, Entrepreneur  1-8-2013 

While Wall Street, Washington politicians and a slew of pundits have hailed the last-minute compromise on the fiscal cliff, the deal isn’t good for small-business employment, historically an important source of job creation. Economists worry about how legislation affects small-business hiring because companies with fewer than 500 employees account for ...
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New! 5 Reasons Your Customer Service Needs to be Social by Julie Strickland, Inc.com  1-8-2013 

A customer publicly shames your product on Facebook. If you handled the complaint well, you can turn a disgruntled individual into a loyal customer. Ignore it and you could have a PR headache on your hands. You've read about these situations before. And the fact is, customers now expect businesses ...
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New! Scaling Your UX Strategy by Robert Fabricant, Harvard Business Review  1-7-2013 

In business today, "user experience" (or UX) has come to represent all of the qualities of a product or service that make it relevant or meaningful to an end-user — everything from its look and feel design to how it responds when users interact with it, to the way it ...
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New! Ron Howard, Brian Grazer take on advertising by Patricia Sellers, Fortune  1-7-2013 

FORTUNE -- You never know what you're going to get from the creative collaborations of Ron Howard and Brian Grazer. Their complimentary skills -- Howard is the cool, methodical half of the duo, Grazer the hyperactive ideas guy -- have led to an eclectic string of hits from Splash to ...
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New! Gadget trends to look at 2013 CES by Heather Kelly, CNN  1-4-2013 

(CNN) -- Smartphones inch closer to becoming remote controls for your life at next week's 2013 Consumer Electronics Show in Las Vegas. The annual event is the largest gadget conference in the world, where major technology companies and scrappy startups can show off their latest innovations. If the show sets ...
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New! Avoid These Seven Deadly Sales Sins by Lori Turner-Wilson, Guerilla Marketing  1-3-2013 

Whether you call it sales, business development or fundraising, bringing in new customers or donors is essential to your organization’s growth. After all, “nothing happens until a sale is made,” as the late founder of IBM, Thomas Watson, so prolifically stated. To make sure your team is on a path ...
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New! 5 Financial Advisor Social Media New Years Resolutions By Amy McIlwain, Financial Advisors  1-3-2013 

This week, I looked back at the 2012 Social Media Resolutions blog that I wrote last year and couldn’t help but laugh. Needless to say, last year’s social media resolutions are passé. With all of the changes that have taken place, I thought it would be appropriate to create 5 ...
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New! Tech Trends: New Tools for Networking on the Road by John Brandon, Inc.com  1-2-2013 

Business trips can be great networking opportunities. But when I travel for work, I wind up spending most of my downtime alone. Recently, I tested two new services, Startup Stay and Here on Biz, created to help road warriors network more effectively--and maybe even snag a free place to crash. ...
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New! How to Outsource Your Most Dreaded Tasks by Rhymer Rigby, Fast Company  1-2-2013 

If a task has you wringing your hands, there is a solution--don't do it. Here's how to move the things you hate off your plate in the name of productivity. In our work and in our lives, we all have low-value tasks that sap our productivity and keep us from ...
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New! 3 Bright Spots in the U.S. Job Market for 2013 by Nin-Hai Tseng, Fortune  1-2-2013 

FORTUNE -- For the past five years, joblessness has perhaps been the biggest thorn on the U.S. economy. The unemployment rate peaked at 10% in late 2009. Since then, it has only fallen to 7.7% as of November, suggesting the long slog is likely to continue into the New Year. ...
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New! Nashvillian Helps Small Business with Customer Service, by Brad Schmitt, Nashville Ledger  1-2-2013 

By Brad Schmitt During her career in customer service, Donna Drehmann spent years listening to people complain. And some of the most challenging calls came while she worked for a cell phone insurance company, one that promised customers a new phone within 24 hours if they lost theirs. Some of ...
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New! 5 Concerns for Small Businesses in 2013 by Joyce M. Rosenberg  12-27-2012 

NEW YORK — In 2013, small business owners will contend with many of the same issues that made it hard to run their companies over the last 12 months. They're also heading into the new year with a lot of uncertainty. It's unlikely that negotiations in Congress will resolve all ...
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New! 9 Mistakes You are Making on Linkedin by Jeff Haden, Inc.com  12-27-2012 

Lots of articles describe how to create a more marketable LinkedIn profile, how to find the right groups to join, how to choose the best profile photo... I should know, I've written about that. Oh, and that. Yep, and that too. Since most people understand the value of taking those ...
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New! The Most Misunderstood Aspect of Great Leadership by Mike Myatt, Forbes  12-27-2012 

I was recently asked what I consider to be the most misunderstood aspect of great leadership; in other words, what makes great leadership great? What immediately came to mind is not only misunderstood, but it also happens to be the most often overlooked element of leadership, and the one which ...
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New! 5 Insider Tips for a Better Social Media Strategy by Matthew Wong, Inc.com  11-30-2012 

At the Mashable Media Summit in New York on Friday, founders of two social analytics start-ups--Parse.ly’s Sachin Kamdar and SocialFlow’s Frank Speiser--spoke on a number of emerging trends they’ve seen from the heaps of social data they monitor. Below are five points that Kamdar and Speiser think businesses should know ...
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New! Apple CEO Cook Redesigns Executive Ranks by Scott Martin, USA Today  11-30-2012 

Apple CEO Tim Cook is "remapping" Apple's organizational chart. The company that prides itself on meticulous products has shown the door to failed Maps chief Richard Williamson in part of a broader redesign of the company under Cook. Widespread consumer outrage over Apple's wonky Maps software put Williamson in the ...
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New! Bring Nomadic Employees Back to the Mothership by Philip Tidd, Harvard Business Review  11-30-2012 

By 2015, 1.3 billion people worldwide will be working remotely. That's almost 40% of the entire global workforce. While we can thank technology and increasingly flexible office policies for the shift away from the office, for many companies, mobility has simply been an unintended consequence of trying to keep pace ...
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New! Pinterest is Open for Business -- So What's Next for Brands? by Paula Bernstein, FastCompany  11-19-2012 

Brands are so ubiquitous on Pinterest that it’s hard to believe that until this week, Pinterest’s terms of service specified that the platform was limited to "personal, non-commercial use." Pinterest has officially welcomed businesses with the introduction of new tools and new business terms of service, which makes it explicit ...
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New! Hounded by Recruiters, Coders Put Themselves Up for Auction, by J.J. Colao, Forbes  11-19-2012 

When Pete London posted a resume on LinkedIn in December 2009, the JavaScript specialist stumbled into a trap of sorts. Shortly after creating a profile he received a message from a recruiter at Google. Just days later, another from Mozilla. Facebook reached out the next month and over the course ...
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New! Holiday Shopping Forecast: Stronger and Predictably Crazy By Kevin Kelleher, Fortune  11-19-2012 

Some day in the future, anthropologists may be able to explain the bizarre shopping rituals of the 21st Century American consumer during the holiday season: Why, for example, so many people look for bargains on one day – Black Friday – when with a little work bargains can be found ...
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New! The Power of Referral Partners: Why Two Brands are Better Than One by Liz Lynch  11-18-2012 

When I’m at a conference or networking event, my favorite group of people to look for are those I can learn from, who have specific expertise that they are passionate about and love to share. I thoroughly enjoy finding out what people do, what’s been successful for them, and applying ...
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3 Critical Elements of an Investor Pitch, by Julie Cohn, Entrepreneur  11-8-2012 

The 10 minutes or so an entrepreneur has to pitch an investor can often make or break the future of the startup. When the encounter goes well, millions of dollars in financing can propel an idea into a successful reality. But, more often than not, entrepreneurs don't nail the pitch. ...
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New! Instagram Web profiles a cause for concern? By JP Mangalindan, Fortune  11-8-2012 

FORTUNE -- Instagram, the wildly popular photo-sharing app with 100 million members, announced this week it would roll out a new web profile feature to users so they can view photos -- and the photos of others users -- in a format that strongly resembles Facebook Timeline with a dash ...
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New! 10 Leadership Practices to STOP Today by Paul Spiegelman, Inc.  11-8-2012 

You might not feel it day-to-day, but business management is in a major transition. The old days of command-and-control leadership are fading in favor of what might be better termed a trust-and-track method, in which people are not just told what to do, but why they are doing it. More ...
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New! 7 Tips For Building a 'Power Network' on LinkedIn by Lewis Howes  11-5-2012 

Among the social networks, LinkedIn can be one of the most useful when it comes to cultivating critical, lucrative business opportunities, since it has a high concentration of business decision makers. The trick is going beyond connecting with cousins and college buddies to strategically building a "power network" of individuals ...
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New! 7 Key Habits of Super Networkers by Lewis Howes  11-5-2012 

The ability to network successfully can be one of the greatest assets in business. It allows some people to find incredible opportunities, while others just watch from the sidelines. Effective networking isn't a result of luck -- it requires hard work and persistence. What does it take to be a ...
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New! The Key to the Holiday Sales War? Winning Social Media Battle by John Souza  11-1-2012 

With the holidays quickly headed in our direction, virtually every marketer realizes that, now, more than ever, social media MUST be an integral part of any campaign. It’s no longer the trendy thing to do--it’s simply a necessary component of doing business. Consider the following 2011 statistics: * 66% of ...
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New! 15 Sales Perfect Sales Conversation Starters by Geoffrey James, Inc  11-1-2012 

During initial conversations with a potential customer, your most important job is to find out: A. Does this prospect really need my offering? B. Does this prospect have money to buy my offering? C. How would this prospect spend that money? If you don't get answers to A and B ...
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New! Why Failure is So Important to Success by Jody Coughlin, Forbes  11-1-2012 

Failure and more importantly studying others’ misfortunes is one of the most important educational tools we have. In fact there is an entire convention in the Bay Area for technology entrepreneurs, investors, developers and designers to study their own and others’ failures and prepare for success, thefailcon.com. We had the ...
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New! How to Socially Network... Really by Robert Wynne  10-31-2012 

There’s nothing wrong with amassing another hundred Twitter followers or a dozen more friends on Facebook or Google+, but for real social networking, nothing beats attending or creating a well-produced event. You know the goals of public relations: to maintain or enhance reputation, promote goodwill and foster a positive image. ...
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New! Social Media Still a Poor Substitute for True Business Networking by Dena Kouremetis  10-31-2012 

There’s the Facebook/Twitter/Linkedin world and there is face-to-face world. Sometimes it’s difficult to recall that some of the most important business relationships are made in person – on the golf course, after a seminar, over a meal or through an in-person introduction. As Patty Azzarrello points out in her article, ...
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Eight Signs You've Found Your Life's Work by Amber Rae, FastCompany  10-27-2012 

This month marks the nine-month anniversary of the most natural and obvious, most joyful and energizing decision of my life: to fully commit 100% to my life's work. I've spent every day falling more madly in love with how I live my life and spend my time, the contributions I'm ...
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New! The Tech Job Market Heating Up, But Not For Everybody by Anne Fisher, Fortune  10-27-2012 

FORTUNE -- At first glance, you might think that anyone with up-to-date IT skills and a few years of work experience has it made in the shade. Unemployment among this group has dropped from 4.2% in the third quarter of last year to 3.3% now, according to the latest figures ...
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New! Mindfulness Helps You Become a Better Leader by Bill George, HBR Blog  10-27-2012 

Ever since the financial crisis of 2008, I have sensed from many leaders that they want to do a better job of leading in accordance with their personal values. The crisis exposed the fallacies of measuring success in monetary terms and left many leaders with a deep feeling of unease ...
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New! On the Internet, Everyone Knows You Are Not a Dog, by George Zax, Fast Company  10-19-2012 

Ed Cabellon is the Director of the Campus Center at Bridgewater State University in Massachusetts, and an expert on the intersection of higher education and social media. As clueless freshmen settle into their first-semester schedules everywhere, we catch up with Ed Cabellon to discuss all the mistakes they’re probably making ...
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New! 7 Ways to Make Customers Love You by Geoffrey James, Inc.com  10-19-2012 

The greatest compliment anyone can receive in the business world is "I just love working with you." That's especially true when that compliment comes from customers, because it means that you'll be getting their business time and time again. Here are the seven rules for getting customers to love working ...
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New! Is Pheed the New Twitter? By Ilya Pozin, Forbes  10-19-2012 

Miley Cyrus seems to think so. As does Ashley Tisdale, David Guetta, Paris Hilton, Chris Brown, and thousands of others who have joined the site in a matter of days. So what is Pheed? In short, think of it as Twitter, with a business plan. We always hear of “the-next-greatest-idea” ...
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New! 4 Creative Ways to Grow Your Business Using the Web by Vanessa Merit Nornberg, Inc.com  10-9-2012 

Social media is time consuming, and--in my experience--rarely correlates directly to increased sales. AdWords and paid listings can be costly, and take time to get right. However, it is important to find fast and inexpensive ways to make the Internet work for your company. For savvy small business owners, there ...
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New! How to Build Trust in a Virtual Workplace by Keith Ferrazzi, Harvard Business Review  10-9-2012 

Teams can't function well when co-workers don't trust one another. Building and maintaining trust in the traditional, physical workplace is difficult enough, but the process is even tougher in a virtual environment, where people often have to work with people they haven't met in person. Some biologists believe that we ...
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New! 2 out of 3 Workers are Looking for New Jobs. Here's How. By Jacquelyn Smith, Forbes Staff  10-9-2012 

A new survey by Jobvite, a recruiting platform for the social web, found that unemployed Americans aren’t the only ones looking for jobs. Sixty-nine percent of employed respondents are considered job seekers—meaning they’re actively seeking a new job or open to the idea, and it turns out they’re using social ...
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New! How to Present to Senior Executives by Nancy Duarte, Harvard Business Review blog  10-4-2012 

Senior executives are one of the toughest crowds you'll face as a presenter. They're incredibly impatient because their schedules are jam-packed — and they have to make lots of high-stakes decisions, often with little time to weigh options. So they won't sit still for a long presentation with a big ...
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New! Home 3-D printing is getting affordable by Erica Fink and Laurie Segall, CNN Money  10-4-2012 

Personal 3-D printers are getting more powerful and more advanced every year. The latest models, on display last weekend at New York's annual Maker Faire, can crank out everything from model Eiffel Towers to wearable high-heeled shoes. Swarms of hobbyists, parents and kids descended upon the event's 3-D printing village ...
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New! Investing for Impact by Dr. Judith Rodin, President of the Rockefeller Foundation  10-4-2012 

Venture capitalists in Silicon Valley know a good opportunity when they see one. And this week, investors and entrepreneurs flocked to San Francisco's fourth annual Social Capital Markets (SOCAP) conference to explore how the invisible hand can lend a helping hand. In the world of finance, ROI -- "return on ...
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New! 10 Tweets that will Incite a PR Firestorm by Michael Sebastian  9-30-2012 

Twitter still keeps quite a few CEOs awake at night. As a result, many of them continue to avoid the social networking site. Today The Wall Street Journal reported on the Twitter-shy CEOs. “Chief executives are under pressure these days to appear accessible and ‘authentic,’ but social media … poses ...
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New! New To Leadership? If You Only Do One Thing, Do This by Erika Andersen, Forbes  9-29-2012 

Yet another really interesting post from Glen Llopis, this one about what young leaders need to do to lead folks from older generations. His four recommendations are: 1) Be an active listener and learner, 2) Get to know them on a personal level, 3) Embrace differences, 4) Earn respect by ...
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New! Ten Ways to Get People to Change by Morten T. Hansen, Harvard Business Review  9-21-2012 

How do you get leaders, employees, customers — and even yourself — to change behaviors? Executives can change strategy, products and processes until they're blue in the face, but real change doesn't take hold until people actually change what they do. I spent the summer reviewing research on this topic. ...
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New! Is Working From Home the Best Choice for Your Small Business? By Melinda Emerson  9-21-2012 

Keeping costs to a minimum is critical when starting a small business. Working in a home-based business can be an effective approach to limiting overhead when you need to save capital for other areas of your business. In many cases, the millions of small businesses launching today are getting down ...
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New!  Visa CEO talks consumer tech, future of mobile payments by Jon Swartz, USA TODAY  9-21-2012 

SAN FRANCISCO -- From the outside, Visa CEO Joseph Saunders oversees a $9.2 billion business that looks like old-school capitalism. But the payment card-processing company, which is moving its headquarters to nearby Foster City, Calif., in October, sees vast potential in the mobile-payment market. Just 150,000 of an estimated 8 ...
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Ecommerce: 5 Things You Need to Know by Julia L. Rogers, The Huffington Post  9-17-2012 

How important is ecommerce to your business? According to reports from comScore, online sales hit $38 billion in the first quarter of 2011, up 12 percent from the same period in 2010; by the third quarter, sales had already risen to $48 billion. And the notoriously big-spending holiday season broke ...
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4 Lessons from the Best Bosses I Ever Had by Deborah Mills-Scofield, HBR Blog  9-17-2012 

My first boss at Bell Labs had a habit of yelling. While he was an equal-opportunity yeller, when he shouted at me in my first department meeting, I got up, told him when he wanted to talk, not yell, I'd be in my office and walked out. I was 20 ...
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New! 10 Leadership Lessons From Jeff Weiner, CEO of LinkedIn, by Jeanne Meister, Forbes  9-17-2012 

From Forbes: I had the pleasure of attending the first video pilot interview of LinkedIn CEO Jeff Weiner by Adam Bryant, New York Times Senior Editor for Features. As a user of LinkedIn and loyal reader of Adam’s Corner Office columns I had high expectations for the live interview. I ...
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How to Hire the Right Salesperson for the Job by Joe Kraus, Fortune  9-13-2012 

FORTUNE -- Does this situation sound familiar? Your product is about to go into beta. Your employees are all engineers or product people or designers. You, the CEO, are the lone business person. You know that you have to figure out monetization (you've been telling people your model will be ...
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New! The Imperfect Balance Between Work and Life by Rosabeth Moss Kanter, HBR Blog Network  9-13-2012 

You can have it all. It just won't all be perfect. After years of observing individual struggles to achieve work-life balance — and of enlightened companies to provide it — I've concluded that one major hurdle is artificial images of perfection. Certainly institutional structures don't make it easy to balance ...
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Mobile and Social Profits: Like chasing purple unicorns by Don Reisinger, Fortune  9-9-2012 

FORTUNE – Staying ahead of the competition in the tech world often seems more like a dark art than any sort of science. Every day brings new product launches, and for one reason or another, some catch on with customers while many others fall flat. That's especially true in the ...
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New! How to Find Out What Customers Will Pay By Rafi Mohammed, Harvard Business Review  9-9-2012 

It's one of the most fundamental decisions that every business must make: What price should I charge? The right answer to that question is a company should charge "what the market will bear" — in other words, the highest price that customers will pay. Unfortunately, few companies use this approach. ...
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New! Small Business Strategies: 10 ways to make more money by Rhonda Adams, USA Today  9-9-2012 

Hucksters and the media make it seem like you can get rich quickly. Experienced entrepreneurs know no such magic exists. Nevertheless, ways have been proven to make more money. 1. Make more sales. "Duh!" I can hear you saying. Anyone can tell you that to make more money you need ...
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New! Hate Networking? 3 Ways to Get Over It by Vanessa Merit Nornberg  9-4-2012 

Here's how to make networking work for you--and your business. Getty 315 inShare Networking is at the top of the list of things that make me the most uncomfortable. Most people who know me are surprised to learn this, because I am a consummate extrovert, but, in truth, I find ...
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New! Gratitude in 2012: Who Packs Your Parachute? By Adam Justice in LEADERSHIP  8-30-2012 

Charles Plumb was a fighter pilot during Vietnam, and graduate of the U.S. Naval Academy. After completing 75 successful missions he was shot down over Vietnam by a surface to air missile and captured by the Viet Cong. He spent six years as a prisoner of war, but was returned ...
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New! 5 Essential Tips To Make Your Social Profiles Resume-Ready by Dave Kerpen  8-30-2012 

No matter your state of employment, even when you’re not actively in search of a job, your resume needs to stay in tip-top shape. That resume isn’t just on paper, it’s online too — because companies are increasingly more likely to peruse your profiles, your social media accounts are the ...
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New! Management by walking around: 6 tips to make it work by Anne Fisher  8-24-2012 

Management by walking around, popularized back in the '80s, may be making a comeback. One reason: For building rapport among team members, it beats emailing from behind closed doors. Dear Annie: My company did a round of 360-degree performance evaluations recently — the first time we've done this since I ...
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New! How to Transition From Corporate Job to Entrepreneurship by Farnoosh Brock  8-24-2012 

Have you ever felt like you're fumbling around in your corporate job looking for a place to belong, to thrive or to simply feel fulfilled? I did, and I never found it. One day, I finally woke up from the fog: I was building my dream in the wrong place. ...
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New! 5 Useful iPhone Apps for Business Networking by Erica Swallow  8-19-2012 

According to the U.S. Bureau of Labor Statistics, 70% of all jobs are found through networking. It’s no surprise, then, that so many businesspeople are on the lookout for tools to improve their networking skills. With the growing collection of business apps in the App Store, the iPhone is becoming ...
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New! Networking, Connecting, and Creating the Relationships By Burba Hayes  8-19-2012 

In business, it’s all about networking, connecting with people, and creating relationships. This year Donald Trump and California Lt. Governor Gavin Newsom spoke at one of our hotel investment conferences. These big names attracted a lot of attention, and a number of people asked us how we were able to ...
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New! Richard Branson on How to Network. Hint: Early and Often by Richard Branson  8-19-2012 

When I started networking on behalf of Virgin Music –- meeting with agents, persuading musicians to sign with us, finding distributors -– it often involved swapping phone numbers scrawled on napkins. It was the '70s, after all! These days it’s much easier to connect with people who can help you ...
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New! How To Work A Room Like You Own The Place by Deborah L. Jacobs  8-19-2012 

This is a guest post by Nisa Chitakasem, co-author of the book 135 Networking Career Tips. Increasingly, we network by e-mail or through social media, such as LinkedIn, Facebook and Twitter. That’s a godsend for shy people. You can listen to conversations and chime in on your own terms. But ...
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New! Tracking the Customer's Journey to Purchase by Emma Mcdonald, Hugh Wilson, Umut Konus  8-19-2012 

A customer will touch a company in many different ways before a deal is made. Before you rent your first ZipCar, you'll have talked to friends about it, checked ZipCar's website (and comparison websites), and maybe even called the company. From ZipCar's perspective, all of these touchpoints are important because ...
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New! Why Most Companies Fail at Social Media -- Understanding the 3 C's by Steve Nicholis  8-19-2012 

Every business knows about social media, and many businesses have some sort of social media presence -- but very few have implemented a comprehensive and successful social media strategy that maximizes benefits and mitigates risks. Why is this? The answer is simple: the three "C's." Most businesses take an approach ...
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New! For Those Who Want to Lead, Read by John Coleman, Harvard Business Review  8-15-2012 

When David Petraeus visited the Harvard Kennedy School in 2009, one of the meetings he requested was with author Doris Kearns Goodwin. Petraeus, who holds a PhD in International Relations from Princeton, is a fan of Team of Rivals and wanted time to speak to the famed historian about her ...
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New! More Secrets of Super Negotiators: The Power of Small Talk by Victoria Pynchon, Forbes  8-15-2012 

When I engage women and men in negotiation exercises, everyone errs on the side of selling too much and listening too little. There are two problems with selling. The first is that people don’t want to be sold. The second is that it’s just too darn difficult to sell people ...
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New! 7 Habits of Highly Effective Employers by Heather Huhman, Come Recommended  8-10-2012 

With the unemployment rate steady around 8.2 percent, many have been wondering exactly what the culprit of the situation is. Some blame a communication gap between employers and job seekers, or the inability to locate highly-qualified candidates. But what many fail to recognize is there are plenty of things employers ...
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New! Colleagues Complaining? Why You Need to Tune it Out by Anne Fisher, Fortune  8-9-2012 

The boss doesn't understand how tough this project is going to be. These deadlines are totally unrealistic. This customer is getting on my last nerve. What, we're supposed to work late again? Those idiots in IT (or HR, or fill in the blank) have really screwed up this time. Why ...
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New! How Small Business Can Take Advantage of Mobile Benefits by Michael Tasner, Entrepreneur  8-9-2012 

As Main Street begins to regain its steam, small businesses alike have many opportunities to increase their digital marketing efforts without having to empty their pockets on an agency. As digital merges more closely with the in-store experience, business owners should begin to see the potential that lies in their ...
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New! Create Your Own Job Opening by Laurence Shatkin, Huffington Post  8-5-2012 

By Laurence Shatkin, Huffington Post Unemployment would be lower if more people created their own job openings. I'm not talking about entrepreneurship, although that is one way people create their own jobs. I'm referring to a strategy in which you think creatively about work that you might do and convince ...
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New! 9 Beliefs of Remarkably Successful People by Jeff Haden, Inc. com  8-5-2012 

By Jeff Haden, Inc. com I'm fortunate enough to know a number of remarkably successful people. Regardless of industry or profession, they all share the same perspectives and beliefs. And they act on those beliefs: 1. Time doesn't fill me. I fill time. Deadlines and time frames establish parameters, but ...
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Must-Have Apps for the Savvy Entrepreneur by Julia Peterson  8-3-2012 

Mobile apps and cloud computing have made it a great time to be an entrepreneur: you can access information and resources that were once only available to larger companies, and with the right tools, smaller enterprises now have the upper hand in many industries. Check out these tools to help ...
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New! Why Your Personal Brand Wants You to Take Time Off By Karen Leland, Huffington Post  7-31-2012 

I recently returned from a conference that was wall to wall with smart, successful, type A movers and shakers from the worlds of government, academia, business, entertainment, the arts, sciences, publishing and social profit. Being around all those high-powered brains made me mindful about how our personal brands -- be ...
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How to be an Olympian in business by Rhonda Abrams, USA Today  7-29-2012 

Stock up on cold drinks, grab some chips and maybe some salsa. If you're like me, for the next couple of weeks you'll be glued to the TV, watching the Olympics. I love the Olympics, but, if you're a small business owner or entrepreneur, I'm afraid much of the coverage ...
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How to Increase the ROI of Social Media Marketing by Jennifer Nagy  7-29-2012 

As a marketer (or perhaps a small business owner), I'm sure that you've read many articles extolling the virtues of social media marketing. Perhaps you've even created a few social media profiles to try it out for yourself. But if you're like most people, social media outreach eventually becomes a ...
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Case Study: Target the Right Market by Jill Avery and Thomas Steenburgh, HBR  7-29-2012 

Editor's Note: This fictionalized case study will appear in a forthcoming issue of Harvard Business Review. The knock on Jane Tamsen's office door startled her. Vikram, one of Jane's sales directors, poked his head in. "You ready for us?" he asked. Jane waved him in. Andrew, another of her team ...
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Turn a C-level Customer Into Your Most Valuable Reference by Bill Lee, HBR Blog  7-24-2012 

In any industry, selling to a C-level executive buyer is often a cause for celebration. Senior executive customers tend to have larger budgets, are less price sensitive and more focused on value. But closing the sale is no time to relax. That's when the real work — the real opportunity ...
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Real estate agents need social media, networking by Marieke Hensel  7-23-2012 

by Marieke Hensel on July 23, 201 The Social Web Using social media is a great way for real estate agents to grow their business as they are able to instantly connect with existing clients, potential clients and their real estate peers. While every real estate agent should use some ...
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New! How to Turn a Relationship Into a Sale by Keith Ferrazzi  7-15-2012 

Sales teams that focus on relationships quickly learn the value of providing personal and professional value to clients rather than focusing solely on the sale. The impact of relationship building with your customers may surprise you. Ferrazzi Greenlight's study of 16 Global Account Teams (PDF) showed that these strategic, relationship-focused ...
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New! 6 Ways To Nourish Your Network BY John A. Daly  6-26-2012 

There are numerous ways to continually build networks. Make it a point to meet a new person every day. Look for community activities that link people. Join professional associations. Volunteer to become part of the membership committee. Pass out name tags at events, which ensures that you meet everyone attending. ...
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New! How to Get People Interested In You When You Network by Rob Brown  6-25-2012 

How easy do you find it to get people interested when you’re networking and building relationships? Whether you’re selling an idea, a vision, an argument or a product/service, you want people engaged with your pitch. You want to elicit these magic words: That’s interesting – tell me more. That sounds/looks ...
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The 7 Pillars of Connecting With Absolutely Anyone by Scott Dinsmore  6-25-2012 

“You can make more friends in two months by becoming interested in other people than you can in two years by trying to get other people interested in you.” - Dale Carnegie, How to Win Friends and Influence People I don’t care what your goals, industry or interests are, there’s ...
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New! Why Prospects Dont See Your Value: 4 Critical Questions by Liz Lynch  6-17-2012 

Many service professionals are truly passionate about what they do and know that what they offer is valuable. So they are surprised and frustrated when others just don’t seem to “get it.” They have to low-ball their prices to get the business, and even then, they lose out. That can ...
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New! How to Take Stress & Failure Out of Networking! by Sue Clement  5-24-2012 

Do you find networking difficult or stressful? If so, you're not alone. If the truth be told many business owners tolerate or dislike networking because they find it challenging or just fed up with minimal results - even many of those who seem naturally good at it. And there's a ...
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New! Ten Social Networking Mistakes to Avoid When Marketing Your Business by Kate Manning  5-24-2012 

Business owners worldwide are utilizing various social media platforms to promote products and reach out to consumers. Many companies thrive, thanks to strong web presence. However, some struggle as a result of costly mistakes made during the online marketing process. Thus, before you began marketing your business it is advisable ...
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New! Keys to Connecting Through Conversation by Liz Lynch  5-24-2012 

An entrepreneur recently asked me about passion. He was always so passionate about his company’s products and the latest and greatest thing that he was doing that he couldn’t stop talking. Then suddenly he would notice that faraway look in his listeners’ eyes, and realize he’d lost their attention. When ...
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New! The 4-Question Meeting: You Can't Be Brilliant Alone by Christopher Frank  5-8-2012 

There is a cartoon I recall seeing: “If you are lonely, call a meeting.” Given the meeting madness of many organizations, there appears to be a lot of lonely people in companies. People estimate they spend approximately 2-3 days of their work week in meetings. Doing some back-of-the-envelope math, and ...
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New! To Increase Revenue Stop Selling by Mike Myatt  5-8-2012 

Creating or expanding business relationships is not about selling – it’s about establishing trust, rapport, and value creation without selling. Call me crazy, but I don’t want to talk to someone who wants to manage my account, develop my business, or engineer my sale. I want to communicate with someone ...
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New! 7 Tips for Networking by Colleen DeBaise  5-8-2012 

Networking goes hand in hand with running a successful business. But many of us dread walking into a room and introducing ourselves to a bunch of strangers. I've been asked to share my best networking tips at a meeting today of the National Association of Women Business Owners in Philadelphia. ...
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New! 6 Ways to Acquire New Customers via Social Media by Lauren Drell  4-1-2012 

The Customer Experience Series is supported by Webtrends. Get insider tips and a step-by-step guide to acquiring, engaging and nurturing fans. Download the Playbook. We all know social media is an important tool for brand awareness and customer acquisition — but how exactly are you supposed to convert random Twitter ...
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New! 4 Tips For Authentic Online Engagement by Valerie Buckingham  4-1-2012 

Valerie Buckingham is Head of North America Marketing for Nokia. She has held various roles at the company since 2002 before taking over all North American marketing responsibilities in July 2011. If you want your brand’s social media efforts to come across as authentic, you need to know what you ...
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New! Becoming an Authentic Connector by Liz Lynch  4-1-2012 

I used to cringe when people would refer to me as a “connector.” To me, that meant I was someone who networks 24/7, is obsessed with meeting famous people, and amasses a huge Rolodex for my own purposes, and that is so NOT me. If you’ve read Smart Networking you ...
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New! Six Reasons Small Talk Is Very Important---And How To Get Better At It  4-1-2012 

I’m not a small-talk fan. “Hot enough for you today?” Who cares, I can’t do anything about it. “Pollen’s really bad this year, huh?” Yes. So what’s the point of it all? Why don’t we just agree to ride the elevator or wait at the DMV in peace? Because small ...
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New! Why Relationships Matter and ROI Doesnt by David Johnson  3-20-2012 

We live in a society that puts the dollar above the customer. That is, corners are cut and customer service is subservient to getting “paid.” Don’t get me wrong, I like getting paid as much as the next person but too many times we question the return before we implement ...
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New! Personal Branding and Marketing Yourself by Rita Allen  3-20-2012 

Identifying and marketing your personal brand is an essential core competency for managing and sustaining a successful career. Empower yourself by knowing what you have to offer, what you want and how to ask for it. Your ability to market your talents, accomplishments and value inside your organization and within ...
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New! 5 Reasons You Need to Meet in Person by Ren Shimada Siegel  2-29-2012 

My clients are just like yours: They want to Skype, email and text. But here's why you still need face time. When the daily avalanche of emails and voice messages gets overwhelming, it’s so tempting to retreat to my office and start typing replies and returning phone calls. That’s one ...
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New! 7 Networking Tips for Women Owners by Geri Stengel  2-22-2012 

Want to grow your business? Do what men do. Have big networks filled with people who can connect you to money, markets and talent. At this point in history, men entrepreneurs (on average) are more successful than women entrepreneurs (on average) at growing their businesses. To be as successful as ...
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New! After the Networking Event: 5 Simple Steps to Finessing the Follow Up by Liz Lynch  2-12-2012 

You had a great conversation with someone at a networking event, exchanged business cards, promised you’d follow up with each other, but never did. Does this sound familiar? If you haven’t realized by now how slim the chances are that you’ll get a referral or be hired by someone you ...
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New! Top 10 Social Media Mistakes by Danielle Dandridge  1-10-2012 

1.) Sporadic Updates - If you are only occasionally updating your social media profile, network, group, fan page, blog, etc., you are likely to lose followers and potential clients/customers, as well as discourage your current clients. It is absolutely imperative to update all social platforms frequently with status updates, new ...
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New! Using Networking Events to Increase Your Sales by Michelle Jones  1-10-2012 

It is not difficult to increase your sales by using networking events. Your first task is to find them, and they are generally advertised online and also offline in areas where they are due to be held. Once you have established that you are able to attend a specific networking ...
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New! Tips to Building Lasting Relationships by Sue Clement  1-10-2012 

Are you frustrated by your lack of networking results? Maybe you're not doing enough to develop strong relationships with the people you meet. Read on for several key strategies that can easily turn your contacts from names on your Rolodex to connections that might last for years or even a ...
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New! Taking care of your most important relationships is most important by Lara Feltin  1-10-2012 

Within your network of 300 followers and 150 friends -- are maybe 30 who can VOUCH for you. WHO are they? WHERE are they? and HOW are you taking care of them? These guiding principles can help! During my recent presentation at Seattle Interactive Conference, I sketched out five guiding ...
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New! Five Mistakes Preventing You from Standing Out at Networking Events by Sue Clement  1-10-2012 

Networking Events Do networking meetings feel like a waste of time or money? You're not alone. To improve your ROI, check if you're making any these five common mistakes people make introducing themselves at networking and social events. Do you ever wonder how to get better results from all your ...
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New! Seven Steps To Power Up Your LinkedIn Profile by Vickie Elmer  1-10-2012 

If your LinkedIn profile is sitting there, as untended as most farmland in January, you’re missing out on some powerful opportunities to harvest connections and positive impressions. So let’s use the month of January to shine it up, to plant new seeds – and get rid of the deadwood on ...
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New! 6 Steps to Expanding Your Network With LinkedIn Company Search By Stephanie Sammons  1-10-2012 

If you’ve spent some time on LinkedIn, you may realize that the network allows for companies to build dynamic profiles on the site. Did you know that you can discover important information conducting company searches? What is LinkedIn Company Search? According to LinkedIn, your professional network isn’t just about the ...
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New! 5 social network predictions for 2012 by Rafe Needleman  1-10-2012 

Here's are five ways social networking is likely to play out in the coming year. 1. Mobile social networking means good news for new social startups In the U.S., the majority of consumers will soon have smartphones (Neilsen puts the figure at 44% today). Smartphones are about the most important ...
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New! LinkedIn Bible: Everything You Need to Know About the Social Network for Professionals by Kristin Burnham  1-10-2012 

LinkedIn Bible: Everything You Need to Know About the Social Network for Professionals – Kristin Burnham, CIO October 19, 2011 LinkedIn Features How to Use LinkedIn's New Job Application Feature LinkedIn released a new plug-in that lets you apply for jobs with your LinkedIn profile by simply clicking a button. ...
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New! 5 Tips to Avoid LinkedIn's Top 10 Buzzwords by Kristin Burnham  1-10-2012 

If you describe yourself as "creative," "organizational" or "effective" in your LinkedIn profile, you may want to rethink the words you use. According to new research from LinkedIn, those three labels are among this year's most overused—and consequently ineffective—buzzwords that its U.S. members use. "In this tight economy, you really ...
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New! 5 LinkedIn Tips for Career Success in 2012 By Kristin Burnham  1-10-2012 

CIO — When 80 percent of people reportedly don't know how to use LinkedIn properly, a New Year's resolution is born. The professional social network, which has more than 100 million users worldwide, added a number of new features to its portfolio in 2011. Your challenge: keeping up with LinkedIn ...
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New! Networking Advice for 2012 By jandrews  1-10-2012 

I have quite a list of marketing tasks for 2012, not the least of which is to be more committed to attending networking events. For most people, this is the deadly third rail of business development- you force yourself to go, immediately grab a drink and start looking for familiar ...
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New! Professional Networking Tips in LinkedIn for 2012 by Bernie Borges  1-10-2012 

If you know me, you know that I have long been a proponent of using LinkedIn for professional networking. You may remember my post about staying in career shape. My point is that even if your career is going just fine, you still should stay in shape, just like an ...
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New! What Is Business Networking, Anyway? by Ivan Misner  1-10-2012 

Business networking is leveraging your business and personal connections to bring you a regular supply of new business. The concept sounds simple, doesn't it? Don't let that fool you, though. Because it involves relationship building, it can be a deceptively complex process. Think about it. How many people do you ...
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New! Three Plans For Dealing With Pushy Salespeople at Networking Events by Jaison William  1-10-2012 

You're happily networking at your favorite Chamber of Commerce event, meeting like-minded people, sharing information, getting to know each other and building relationships, when you see one coming. The pushy, aggressive, all-sales networker. You've never met this person, but the handful of business cards, the room-scanning eyes and the never-still ...
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New! Now's the Time to Create Your 2012 Relationship-Building Plan By Lillian Bjorseth  1-10-2012 

Here's an idea: instead of making 2012 resolutions, which are often idealistic and unrealistic, create a 2012 Relationship-building Plan. It is practical, concrete and can help you achieve maximum benefits from your networking endeavors. Almost all of you will agree that networking - whether face-to-face, online or preferably both - ...
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New! 3 Tips on How to Network Smartly on LinkedIn By J. H. Lee  1-10-2012 

There are many things worth doing in this world and folks searching for worthwhile undertakings have got a whole lot to choose from. For whichever reasons, some people want to network smartly on LinkedIn. It's a fairly frequent choice. On the favorable side of things, should you select this goal, ...
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New! Growing Your Business by Networking By Sue Canfield  1-10-2012 

You are always looking for ways to grow your business and have heard that networking can be a great way to do that. Just what is networking and how can it help you grow your business? Networking is a way of establishing and maintaining relationships for receiving information and resources ...
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New! Increasing Relationships That Add Value to Your Business By Charles Ogwyn  1-10-2012 

"It's not what you know, it's who you know," or so the old cliché goes. Although this isn't entirely true, there is a measure of truth in the saying. The right relationships can allow you to get your foot in the door, but then you have to earn the right ...
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New! 7 Steps to Be Remembered After the Event By Stella Scott  1-10-2012 

For the upcoming savvy networker number one on this list might sound silly, but it is really crucial to the whole game and some people do miss it, believe it or not! * Show up! What? Is it really that simple? Yes it is. If you are not there nothing ...
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New! NETWORKING FAQs to Mind your Ps and Qs By Susan RoAne  1-10-2012 

I'm often asked questions by clients, audience members and interviewers about the mystery, misery, and challenges of networking. 1.Isn't networking the same as working a room? NO. Working a room (mingling) is step one. You need to be able to go to events, meet, greet, connect and converse with ...
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New! Working The Rules Of Business Etiquette: Good Manners = Good Business By Susan RoAne  1-10-2012 

Mention the terms "etiquette" or "good manners" and the most boring or vacuous conversation or meeting becomes highly charged. Why would such old-fashioned terms create that lively interest? One reason is that manners and etiquette seem to be disappearing. Many people are too "busy" or preoccupied with "more important things" ...
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New! Ten Tips You Need to Know for Networking in 2012 by Gayle Hallgren-Rezac  1-10-2012 

ACCEPT THAT THERE’S NOTHING WRONG WITH YOU. Recognize that if all the online connecting and the ability to work in your pajamas from home, is making you feel isolated, you are not alone. Sherry Turkle, author of Alone Together, says “We may be free to work from anywhere, but we ...
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New! 10 Tips for Making Facebook Business Friends by Larry Brauner  1-10-2012 

You are using your Facebook personal profile for business despite 7 Issues to Consider About Doing Business on Facebook and despite advice dispensed in ONE Facebook Business Page, No More, No Fewer. Alternatively, you’re preparing to convert your Facebook personal profile using the new Facebook personal profile to Facebook business ...
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New! Networking New Year's resolutions by Marcy Phelps  1-10-2012 

Happy New Year! I wish everyone a very happy and healthy 2012. Now that the holiday hoopla has calmed down, it's time to work on all those changes we want to to make this year. To get myself started, I always use the week between Christmas and New Year's to ...
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New! Courting Sales Prospects From Introduction to Engagement by Laura Lake  1-10-2012 

Are you struggling with closing sales and turning those prospects into clients? Perhaps it is time to evaluate your courting process to see where you are losing them. Sales is not difficult. It is simply a matter of courting the prospect until he or she is ready for you to ...
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New! How to Cultivate A Network of Endless Referrals by Bob Burg  1-10-2012 

No question about it; you provide one of the most valuable services imaginable. However, without an ongoing and ever-increasing number of new, quality prospects, you'll eventually run out of people with whom to share the benefits. You might even end up asking yourself that most dreaded of questions in the ...
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New! The Grand Paradox: Real-World Giving and Receiving by Bob Burg  1-10-2012 

Remember the Golden Rule of Networking? All things being equal, people will do business with, and refer business to, those people they know, like and trust. When we give to someone, we take an important step toward eliciting those “know, like and trust” feelings toward us. When someone knows you ...
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New! The Importance of Being Memorable by Scott Allen  1-10-2012 

Have you ever attended a networking event, collected a bunch of business cards, and when you go through them the next day, you can't remember who many of them are? Or try to think of someone you met and had a conversation with, but you can't remember their name or ...
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New! 7 Tips for Surviving & Thriving at Networking Events by Nellie Akalp  10-30-2011 

Whether you’re launching a startup or looking for new opportunities, networking events are an essential part of the game. Some lucky individuals dive right into these events and come out with five great leads and a new hiking buddy. But for others, these orchestrated events can be a total drag, ...
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New! Are your networking conversations achieving your networking goals? The answer is in the goals you set. by Brenda Thomson  10-30-2011 

I tweeted this networking tip last week: “Set yourself a specific goal 4 each networking event you attend. Then measure your effectiveness.” Someone replied and said “ Love that idea but it's easier said than done, isn't it? How do you get conversations to happen as you would like?” What ...
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New! Are you loyal to your customers? by Martin Grunstein  10-30-2011 

There is always talk among businesspeople about how price preoccupied and how disloyal customers are these days. Many businesspeople complain that some of their long term customers switch brands or providers when they are offered only a slightly better deal by their competitor. “Where is the customer’s loyalty?” they cry. ...
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New! Networking For the Results We Want by Coach Chuck  10-30-2011 

In order for business networking to be successful, it must be put to the same tests as any other business activity. Before engaging in business networking, ask: a) What are my objectives in business networking? b) What strategies will I employ? The answers given to these questions should be relatively ...
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New! Ten Myths About Social Networking For Business by Neal Rodriguez  10-30-2011 

There is so much noise about social media, much of it not very helpful. Myths about how and why to use these networks abound, spread by networking neophytes and so-called experts (like me) alike. The truth is the answers to these questions keep changing, because we are only beginning to ...
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New! Is Business-centric Social Networking a Revolution -- or a Ruse?  10-30-2011 

Published: March 02, 2011 in Knowledge@Wharton Programs like Twitter, Facebook and LinkedIn have become a popular way for families and groups of friends (or groups of strangers) to share information and organize their lives. Now corporations are hoping they can tap into those capabilities as a way to improve employee ...
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New! Why Companies Hate Sales People Who Cold Call by Kelley Robertson  10-30-2011 

The 6 reasons you should change your cold calling sales behavior. Bring up the subject of cold calling with a group of sales people and you are assured of a lively conversation as they lament about the challenges associated with this task. There is no question that it is difficult ...
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New! Asking for a Referral Is Not a Asking for a Favor by Joanne Black  7-28-2011 

Let's get the facts straight. Asking for a referral is NOT asking for a favor. And it's NOT taking a risk. Referrals Are Right When we ask someone for a favor, we often assume that they expect something in return as soon as possible. (While technically, a favor is something ...
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New! A Means to an End - Social Media Trends for 2011 and some! by Sue Cartwright  7-26-2011 

A Future Perspective ‘We don’t have a choice on whether we do social media, the question is how well we do it.’ Erik Qualman Having spent the last year fully absorbed in social media practice and keeping my ear to the ground to capture emerging trends, I still firmly believe ...
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New! 6 Ways to Network Easily and Effectively - and Get Clients by Jonathan Bender  7-26-2011 

You've been there. Yes, that networking event you had to push yourself to attend. After heading to the bar and getting a drink, you plaster a smile on your face, grit your teeth, and make small talk. And hope that, somehow, it leads to new business. If this wasn't you, ...
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New! The Best Elevator (Anti-) Pitch by Jonathan Bender  7-26-2011 

Whether you're an entrepreneur or a job-seeker, it's essential to be able to effectively tell anyone you meet what you do (and subtly convey why they'd want to work with you). However, no one likes feeling like a prospect or being sold to, and people can spot the “I’m-not-really-interested-in-you-but-hire-or-buy-from-me” tone ...
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New! How to Get Lucky in Business! by Sue Clement  7-26-2011 

One of my favorite sayings is "Luck is what happens when preparation meets opportunity." Since it's Saint Patrick's Day today, I wish that quote had been by someone Irish, but it's in fact by Seneca, a Roman philosopher who lived in the first century AD. But since everyone can be ...
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New! Stay Ahead of the Curve... Join Google+ by Matt Brennan  7-26-2011 

I’ve been playing around with Google+ for about 24 hours now, and have a few preliminary thoughts. First, Google’s invitation system is arbitrary and frustrating. I managed to squeeze in at some point Thursday evening but I’m still not quite sure how. I signed in with my Gmail address and ...
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New! Are You Engaging (or Disengaging and Enraging) Your Network? by Annemarie Cross  7-26-2011 

Online and offline networking is a must-do strategy for any business owner looking to build their business. Here are seven things you need to be aware of when building and nurturing your online network. Many business owners can see the value of using social media and other online tools to ...
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New! Top 5 Facebook Applications That Are Worth Having For Your Business by: Jeff Matthews  7-26-2011 

The best time to secure a business real estate on the number one Social platform is now. The rate at which Fan Pages for business are getting relevant for virtually all industry types is amazing. But, some people are not careful to carry out proper maintenance of their Fan Pages, ...
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New! Strategies to Deal With Confrontational Conversations by Michael Hughes  7-26-2011 

Become More Objective: Every person has her/his opinion about any topic. It’s important to recognize that statements and comments in a conversation are usually made in a general context. Try not to become too emotionally involved in the comments of others, especially when they refer to issues that affect you. ...
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New! Suggested Readings on the Power of Networking by Michael Hughes  7-26-2011 

1. "Linked: How Everything Is Connected to Everything Else and What it means for Business, Science and Everyday Life" by Albert-Laszlo Barabasi 2. "Six degrees: The Science of a Connected Age" by Duncan J. Watts 3. "The Tipping Point: How Little Things Can Make a Big Difference" by Malcolm Gladwell ...
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New! How to Turn Referrals into Revenues by Michael Hughes  7-26-2011 

A referral is a precious gift. Treat it is as such. When you are offered the privilege of a contact name, ensure you maximize the opportunity by taking advantage of one or more of the following strategies. We don’t like surprises. Contrary to what many people think, this is a ...
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New! Remembering Names by Michael Hughes  7-26-2011 

Remembering someone’s name is a fast way to establish rapport by making the other person feel important. Remembering names is not easy, particularly during an introduction when focus is on eye contact, smiling, shaking hands, and overcoming the anxiety of meeting someone. Here are some ideas to help you be ...
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New! 50 Social Sites That Every Business Needs a Presence on By Inside CRM Editors  7-26-2011 

If your business limits its online presence to advertising banners and blogging, it's missing out. The Internet provides powerful networking opportunities that allow users to effectively target their audience by logging on to social sites like LinkedIn, Digg and more. Take advantage of these tools by asserting your company's presence ...
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New! The 8 Best Apps For Business Networking by Alana Horowitz  7-26-2011 

Having trouble making connections? There’s an app for that. Keeping in touch or planning a meet-up? Your smartphone can help with that too. Check out the best apps for professional networking: Happening Meeting people can be the hardest part of networking. If you’re new to business, this iPhone app will ...
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New! Best Business Networking Tips by Dawn Billings  7-26-2011 

Here are 12 of the best business networking tips to help you if you are a small business professional wanting to get the most from your business networking efforts. I have compiled these from studying effective business networking across the nation. 1. Do men and women prefer to network differently? ...
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New! The best networking email you'll get all year By Jodi Glickman  7-26-2011 

Experts and coaches remind us daily about the importance of keeping in touch with your network. If you're like me, LinkedIn just handed you the perfect alibi on a silver platter. Did you get an email last month from your friends at LinkedIn with the following subject: "Jodi, 86 of ...
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New! 50 Must-Have Small Business iPhone and iPad Apps By Shara Karasic  7-26-2011 

Since I listed 10 great small business apps in 2010, the use of iPhones and iPads for SMB’s has exploded in areas from business travel to communication to productivity. The office has become truly mobile. Here are must-have apps for those running and operating businesses in 2011: 1. Travel for ...
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New! 39 Business Apps for Your Facebook Page by Matthew Tommasi  7-26-2011 

There are so many ways you can enhance your Facebook Page by adding applications. Here are 39 business applications for your Facebook Page. Social RSS by Social Revitalizer Social RSS allows you to add your blog/favourite RSS feeds to your wall, boxes tab or a dedicated tab on your profile ...
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New! Don't Make This Networking Mistake by Ivan Misner  7-26-2011 

Five tips to avoid a common disconnect at business events. At a networking event not too long ago for which 500 people attended, the speaker who was on stage directly before my presentation asked the audience, “How many of you came here hoping to do some business today, maybe even ...
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New! Three Essentials to Creating a Networking Strategy by Ivan Misner  7-26-2011 

Establish a plan to help determine who you want to connect with and where to find them. As a time-strapped small-business owner, determining which networking events to attend and which to skip can be tricky. It's all about the return on investment. How will your business benefit by you attending ...
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New! How Introverts Can Be Better Networkers by Ivan Misner  7-26-2011 

Follow these tips to help break the ice in social situations and get on your way to forging lasting business relationships. A common assumption that isn't necessarily true is that an extroverted "people person" is the best type of networker. While an extroverted person might be better at meeting new ...
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New! Four Steps to Building Social Capital by Ivan Misner  7-26-2011 

Over time, strengthening relationships within your network can lead to new business. You don't have to purposely become a networker to reap the benefits of social capital -- otherwise known as the value behind your social contacts. As long as you take as much care in raising and investing your ...
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New! 10 Must-Haves for Better Word-of-Mouth Marketing by Ivan Misner  7-26-2011 

These tactics can help enhance your credibility when attending networking events. Word-of-mouth campaigns can be a valuable tool in your business's overall marketing strategy. They often generate quality referrals because customers rely on recommendations from trusted sources more than they do from advertisements. Additionally, the costs associated with running a ...
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Secrets of Successful Networking Groups by Ivan Misner  7-26-2011 

Don't overlook the seasoned old pro when deciding which group to join. A lot of people assume that referral groups and other networking organizations are only for those who are young and hungry to grow their businesses. However, studies don't support that line of thinking. In fact, a survey of ...
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New! Networking - From Entrepreneur.com  7-26-2011 

Definition: Developing and using contacts made in business for purposes beyond the reason for the initial contact. For example, a sales representative may ask a customer for names of others who may be interested in his product. The ability to network is one of the most crucial skills any entrepreneur ...
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New! The Best Apps for Road Warriors By Amanda Kooser  7-26-2011 

From reporting an accident to finding the nearest mechanic, a host of new iPhone and Android apps help make driving easier. You live the intrepid life of a road warrior. Your car is your office. Your hands-free headset is your best friend. Your smartphone is your administrative assistant. You know ...
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New! 10 Must-Have Business Apps for 2011  7-26-2011 

These downloadable applications can improve productivity, ROI and time management for businesses of all sizes. No matter your weapon of choice from iPhone to iPad, BlackBerry, Android or Palm device, apps make every entrepreneur’s life that much easier. But with thousands available for download on dozens of mobile gadgets, it ...
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New! THINGS WE CAN LEARN FROM A DOG!  3-18-2011 

· Never pass up the opportunity to go for a joy ride. · Allow the experience of fresh air and the wind in your face to be pure ecstasy. · When loved ones come home, always run and greet them. · When it's in your best interest, practice obedience. · ...
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New! Show Your Network Some Love By Liz Lynch  3-18-2011 

Part of networking successfully and making sure that your contacts will be there for you, is to make sure that you’re there for them. That means thinking of ways you can help them any chance you get. Like introducing them to people they should know, sending information that can help ...
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New! Four Key Steps to Better Leads! by Barry Trailer  3-18-2011 

Align sales and marketing’s definition of a “qualified lead” to deliver maximum sales impact. Here’s how. Can we agree that sales reps have plenty to do today and that, without wanting to seem unreasonable, you’d like them to do more and/or better? Is it also possible for us to agree, ...
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New! The Fortune Is in the Follow-Up by Joanne Black  3-17-2011 

A thank you goes a long way—thanks for a referral, thanks for new business, thanks for the meeting. When clients ask if they should send a note, make a call, or send an email as a thank you for a referral, I answer “yes.” You can never thank someone enough. ...
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New! Really See Whos Who (And Who Matters Most) In Your Network Koka Sexton  3-17-2011 

Many people have hundreds if not thousands of connections on LinkedIn and keeping in contact with all of them is impossible. What if you knew who your major connections were and started building better relationships with them to reach a broader audience? LinkedIn recently launched a new application in LinkedIn ...
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New! Referrals 2.0 Its not just who you know, its how you know them by Tibor Shanto  3-17-2011 

No one will argue the effectiveness of referrals in garnering new clients, but as with other aspects of sales, it is time for a makeover. While this makeover is not necessarily technology driven, let’s be trendy and call it Referrals 2.0. Traditionally we would seek referrals from people we meet, ...
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New! Five Ways to Take Charge of Your Own Networking by Ivan Misner  3-13-2011 

Among large companies -- take Google and HP, for instance -- there's a trend to create a new executive-level role called Chief Networking Officer. Some businesses call the role Community Manager. Whatever you choose to call it, the CNO is the person who handles business networking and community-related activities, and ...
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New! Three Networking Trends to Watch by Ivan Misner  3-13-2011 

There are many changes on the horizon for the field of business networking in 2011. Technology will continue to evolve, of course, but the biggest change will simply be the recognition of the field itself. When I wrote my first book on business networking in the late 1980s, the most ...
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New! Relationship Networking by Sharon Housley  3-13-2011 

What is Relationship Networking? Relationship networking is simply the art of meeting people and benefiting from those relationships. Often the benefit of these relationship is to obtain information and leads to further grow your business. Any successful relationship, whether a personal or a business relationship, is unique to every pair ...
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New! 36 Sources of Networking Contacts by Tom Denham  3-13-2011 

As you may know, networking is the number one job search strategy. One of your initial steps will be to identify a list of networking contacts. You may be thinking, “I don’t really have a network! Where am I supposed to find all these contacts?” It may be a real ...
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New! Its not who you know its who knows you by BRIAN GORDON  3-13-2011 

With the rise of social networking sites like Facebook and LinkedIn, it has never been easier to build and maintain a network. One quick press of a button can bring a new person into your network, or remove one permanently. Make a quick scan of update feeds and you can ...
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New! Building Relationships: 11 Rules for Self-Promotion by Dustin Wax  3-13-2011 

It’s no secret: to get ahead, you have to promote yourself. But for most people, the thought of promoting themselves is slightly shady. Images of glad-handing insurance salesmen or arrogant know-it-alls run through our heads. The reality is that we all rely on some degree of self-promotion. Whether you want ...
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New! Feeling Out Of Your League? By Keith Ferrazzi  3-13-2011 

We've all felt it from time to time — the anticipation of getting an autograph from a childhood hero, the nervous energy before making a sales call with the major industry player, the one-of-a-kind rush and paralysis that comes from feeling just a bit out of your league. No matter ...
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New! Business Networking without the Work by Eileen Parzek,  3-13-2011 

For the first half of my entrepreneurial life, I had such an allergy to “schmooze” that the idea of business networking was just unbearable. But, I have learned a lot, since, about how to make it work and in doing so, I’ve impacted my business in a myriad of ways. ...
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New! Zita's Top 10 Networking Tips for Savvy Networkers by Zita Gustin  3-13-2011 

. Be Prepared. Savvy Networkers always have their networking tools with them at all times. The Networking tool kit includes: an ample supply of business cards, your name badge, any collateral material (flyers, brochures, etc), and your marketing message (often referred to as your elevator speech). . Arrive early. Savvy ...
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New! Building Rapport Is One Of The Key Business Networking Skills That you Must Master  3-13-2011 

Building rapport is one of the fundamental business networking skills to master so here are 10 networking tips for success and how to avoid being a rapport wrecker. Remember networking is all about building relationships with people…NOT about selling and the first step in any relationship building is to establish ...
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New! People Buy People Develop The You Factor  3-13-2011 

t’s a fact, in business people buy people and they buy people that they know, like and trust. So, it stands to reason that if you are going to get the results you are looking for you need to be able to attract others to you and also compel them ...
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New! Top 10 Business Networking Blunders by Louise Yates  3-13-2011 

Networking is a powerful way of building professional relationships and generating new business opportunities. It is a reciprocal process based on the exchange of ideas, advice, contact and referrals. Although there is no one-size fits all way to network, it is important to remember proper business etiquette in approaching and ...
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New! 5 Useful iPhone Apps for Business Networking  3-13-2011 

According to the U.S. Bureau of Labor Statistics, 70 percent of all jobs are found through networking. It's no surprise, then, that so many businesspeople are on the lookout for tools to improve their networking skills. With the growing collection of business apps in the App Store, the iPhone is ...
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New! 10 Ways to Strengthen Referral Relationships By Ivan Misner  3-13-2011 

To be an effective networker, you should constantly be strengthening your relationships with referral sources. The best way to go about this, of course, depends on each individual referral source and what he or she responds to. So while there isn’t one “best” way to solidify your connections with referral ...
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New! Networking Means Showing Up - Showing Up isn't Networking by Wendy L. Kinney  3-13-2011 

Networking isn't: Handing out a business card to someone who hasn't asked for it. That's direct mail, or spam. Networking isn't: Rushing in as the Speaker is being introduced, and walking out during the closing announcements. That's attending a meeting. Networking isn't: Sitting down at a table with people you ...
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New! Are You Making These Networking Mistakes? By Pat Wiklund  3-13-2011 

As I've gone to professional meetings, and have informal meetings with colleagues, the tenor of these times is clear. Many independent professionals are challenged by the downturn in the economy...and upping their marketing, and especially networking, as they work towards increasing their billable time. Beware of poking a hole in ...
Read more...

New! NETWORKING FAQs to Mind your Ps and Qs By Susan RoAne  3-13-2011 

I'm often asked questions by clients, audience members and interviewers about the mystery, misery, and challenges of networking. 1.Isn't networking the same as working a room? NO. Working a room (mingling) is step one. You need to be able to go to events, meet, greet, connect and converse with ...
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New! Working The Rules Of Business Etiquette: Good Manners = Good Business By Susan RoAne  3-13-2011 

Mention the terms "etiquette" or "good manners" and the most boring or vacuous conversation or meeting becomes highly charged. Why would such old-fashioned terms create that lively interest? One reason is that manners and etiquette seem to be disappearing. Many people are too "busy" or preoccupied with "more important things" ...
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New! Entering and Exiting Conversations...Gracefully By Susan RoAne,  3-13-2011 

Although entering a room is uncomfortable, nothing is more daunting than entering a room full of people… already in groups. They say that ‘breaking up is hard to do’ but “breaking in” is more difficult. Being able to do so enhances our business and careers. How we gracefully join a ...
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New! FACE tO FACE Communication in Sticky Situations By Susan RoAne  3-13-2011 

In most aspects of our life, we're confronted with various face to face situations that confound and confuse us. How we deal with the variety of people who have different interests, opinions, styles of communication and value systems than we do reflects on us. In this article based on my ...
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New! 7 Habits of Highly Horrible Networkers by Scott Ginsberg  1-16-2011 

Networking is a term that didn't exist (academically) until almost 40 years ago. It's a word uttered in and around the business world every day, yet is unclear to most as to how it actually works. Still, it's a fundamental tool to the success of any business. By definition, the ...
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New! 10 Tips for Successful Business Networking by Stephanie Speisman  1-16-2011 

Effective business networking is the linking together of individuals who, through trust and relationship building, become walking, talking advertisements for one another. Keep in mind that networking is about being genuine and authentic, building trust and relationships, and seeing how you can help others. Ask yourself what your goals are ...
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New! Gain Control of Your Marketing Efforts and Assure a Steady Flow of Clients by Julie Chance  1-16-2011 

When it comes to marketing, do you ever feel like you are at the mercy of the tides – following up on a referral here, chasing a lead there and more often than not ending up battered and bruised by the rocks along the shoreline? There is a simple solution. ...
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New! Top 10 Ways to Maximize Your Networking Approachability by Scott Ginsberg  1-16-2011 

After reading and researching thousands of books, articles and other resources on communication, first impressions, networking and conversation, I’ve learned one thing: none of them address what approachability means. Or maybe they just don’t take the time to define it, stress its importance and offer suggestions on how to maximize ...
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New! Catch More Clients Using Strategic Networking by Charlie Cook  1-16-2011 

Is networking helping you bring in the new clients you want? If you are like most independent professionals and small business owners, you put hard work into getting your name out there and distribute your business card wherever you go. You may even attend a weekly or monthly networking group ...
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New! When Business Cards Aren't Enough by Scott Ginsberg  1-16-2011 

7 Unusual, Uncommon and Unexpected Networking Secrets to Help Boost Business There comes a time in every small businessperson’s life when common networking practices like handing out business cards, attending various meetings and schmoozing with potential clients only goes so far. Eventually, the same old techniques get overused to the ...
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New! Instant Intimacy by Keith Ferrazzi  1-16-2011 

Whether your goal is to sell more widgets or make more friends, you'll be more successful the quicker you can connect with people. And of course, the more intimate the connection, the better. So let's discuss how you can capitalize on the many brief interactions at your next conference or ...
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New! To Be Known, Or Unknown by Keith Ferrazzi  1-16-2011 

You should be writing this column. Few things can have greater impact on your personal brand and your organization's brand recognition than developing and sharing your expertise with the world. Whether you call it becoming a thought leader or a public expert, or, as marketing guru Steven Yoder's book espouses, ...
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New! Nuances of Networking: A Savvy Approach for the Next Century by Susan RoAne  1-16-2011 

So, you think "networking" is a new phenomenon? a growing trend? a buzz word? Well, it has existed since time immemorial. Proof: "No room at the inn? Can you recommend a barn ... with a manger?" Sound familiar? Referrals, recommendations and shared information is the foundation upon which civilization has ...
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New! How to Profit From Networking by Kelley Robertson  1-5-2011 

Sales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of people and gather as many business ...
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New! Event Networking Etiquette: A Step-by-Step Plan for Working the Room By Diann Daniel  12-5-2010 

Virtually everybody is nervous and anxious about meeting new people at conferences and events. But networking at such events, especially during our troubling economic times, is crucial for giving your career a boost. That's where etiquette comes in, says Judith Bowman, founder of Protocol Consultants, an etiquette advisory firm, and ...
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New! How to Network: 7 Ways to Give, Not Just Receive by Meridith Levinson  12-5-2010 

One of the reasons you may not like to network is because, in asking others for help with a job search, you feel you're imposing on your contacts (and their contacts). But viewing networking as an imposition demonstrates several common misconceptions about the practice: that only one person benefits from ...
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New! How to Make the Most of Those Holiday Networking Sessions By Debra Feldman  12-5-2010 

The holiday season is an excellent time of year for job hunters. Spreading holiday cheer and New Year’s greetings over the phone, via e-mail or with a card is a great excuse to reconnect with people you don’t regularly see or with whom you correspond infrequently. And all the seasonal ...
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New! How to Network: 12 Tips for Shy People By Meridith Levinson  12-5-2010 

Networking is the key to success in business, says Keith Ferrazzi, business coach and author of Never Eat Alone, a book about the power of relationship building and networking. It helps you find jobs, recruit talent, win new customers and discover investors who'll support your ideas. But networking is a ...
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New! Your #1 Untapped Referral By Joanne Black  11-28-2010 

Everyone Is a Part of Your Sales Team If you don't include your current clients in your referral-sales team, you leave money on the table--every single day. If you ask them, they will refer you. But, you must ask. Get upfront and honest with yourself. Ask (and answer) the two ...
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New! Top 5 Principles for Networking By Chi Chi Okezie  11-21-2010 

Networking is now becoming an art, skill and ability that professionals, students and entrepreneurs alike are developing for success in every area of their lives. There are many definitions of networking and it can be used for several business practices. But, in order to make the most of your networking ...
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New! The Art of Earning Referrals By Susan RoAne, The Mingling Maven  11-15-2010 

Upon meeting an audience member at a presentation, her first words were, "I'd like the name of your agent." You've got to be kidding! I don't know you from Adam or Eve and you think I should give you the name of my literary agent? Based on what? We have ...
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New! Trust - A Leader's And Networker's Currency By John Kenworthy  10-10-2010 

Trust is leader's and a networker's bankroll. With trust, he or she is solvent, without it, he or she is bankrupt. A trusted networker, like a trusted leader, has a thick bankroll of crisp bills. Every time you act inconsistently with your professed values, or break a promise, you must ...
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New! Networking - 10 Action Tips for Business Networking Success By Lynda Goldman  10-10-2010 

Do you feel nervous about entering a room full of strangers at a networking event? You're not along. One survey showed that about 75 percent of people feel uncomfortable at business and social events. Perhaps this is because our parents always told us not to talk to strangers when we ...
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New! Connecting with Connectors by Keith Ferrazzi  10-10-2010 

My new book -- Never Eat Alone: And Other Secrets to Success, One Relationship at a Time -- was recently released by Currency/Doubleday. In Never Eat Alone, I expose many secrets behind the success of so many accomplished people. Most of these secrets involve the power of relationships and how ...
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New! The No-Time Networking Plan by Keith Ferrazzi  10-10-2010 

Now that we're past the seasonal rush that seems to make our schedules so crazy from late November to New Year's Day, we should have plenty of time to act on our resolutions to "develop more meaningful relationships" in the new year, right? In our dreams. We're still as busy ...
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New! Getting Face Time by Keith Ferrazzi  10-10-2010 

When you're trying to meet someone who seems unreachable for whatever reason, sometimes getting access is just a matter of putting yourself in the right place at the right time. Barry Diller, the CEO of InterActiveCorp., was someone I'd wanted to meet for years. He's a visionary in commerce and ...
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New! Making Business Personal By Keith Ferrazzi  10-4-2010 

One of the most common mistakes people make when building relationships for career success and revenue growth is treating business contacts differently than personal friends. Just think for a moment about the people you work with on a professional level who are also close personal friends. Aren't they always more ...
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New! Networking Events Vs Events to Network by J.H. Lee  9-26-2010 

I was recently asked a question to determine the difference between actual networking events and events in which to network. Believe it or not, there is a distinct difference between the two. If you are an individual who enjoys the activity of networking, any event that you attend can be ...
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New! Facebook for Business Networking: It's Easier Than You Might Think by Dani Nordin  8-29-2010 

I have a confession: I play, and enjoy playing, Zynga games. That's right. Vampire Wars? Played it for two years. Then Farmville, and now Frontierville. I'll wait for you to stop cringing now. Because this is a business-related post. Ready? Okay, here's the thing. Because of these games, I've not ...
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New! Networking Starts When The Event Is Finished by Wendy L. Kinney  8-29-2010 

Networking isn't what you do at a meeting; it's what happens because you were at the meeting. Here are the steps: 1: FOLLOW THROUGH IN WRITING WITH EVERYONE YOU SHOOK HANDS WITH: A quick note or email message will help the people you met remember your name - it's easier ...
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New! Handling Business Card Overload by Monica Ricci  8-29-2010 

Have you ever attended a trade show or networking event and brought home a fistful of business cards, only to find that weeks later they were still in a pile on your desk? When you attend events where you regularly meet new contacts whose names you may want to keep ...
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Networking Like a Pro: Three Easy Questions to Help You Stand Out by Brian Hilliard  8-29-2010 

The following is an excerpt from Brian Hilliard's Networking Like a Pro! Question. Generally speaking, during most conversations people like to talk more about: a) Themselves, or b) Other people. Answer, (a) Themselves. Question. Generally speaking, during most conversations people: a) Tend to talk more than they listen, or b) ...
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New! How to Cultivate A Network of Endless Referrals by Bob Burg  8-29-2010 

No question about it; you provide one of the most valuable services imaginable. However, without an ongoing and ever-increasing number of new, quality prospects, you'll eventually run out of people with whom to share the benefits. You might even end up asking yourself that most dreaded of questions in the ...
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How to Profit From Networking by Kelley Robertson  8-29-2010 

Sales are frequently developed through the relationships we have created with other people. Networking functions provide the opportunity to expand our contact list, particularly when we create and nurture quality relationships. It is not enough to visit a networking group, talk to dozens of people and gather as many business ...
Read more...

New! The Grand Paradox: Real-World Giving and Receiving by Bob Burg  8-29-2010 

Remember the Golden Rule of Networking? All things being equal, people will do business with, and refer business to, those people they know, like and trust. When we give to someone, we take an important step toward eliciting those “know, like and trust” feelings toward us. When someone knows you ...
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New! Language Spoken For Winning by Lena Sanchez  6-13-2010 

Do you argue with yourself when you are talking to yourself? Yes talking to yourself, everyone does it! The trick in business as well as personal social situations is learning to talk to others and get them to truly listen. If you aren't hearing them even though you are listening ...
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New! Networking Know How By Karen Zastudil  6-13-2010 

Networking, even to a seasoned professional, can seem intimidating or scary at times. The reason for this is due to the fact, that networking can be positive or negative! We don't often think of "negative" networking. Not knowing what constitutes the difference between the two makes it easy to network ...
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New! The Ultimate Business Network: One Secret Power of the Masters  6-13-2010 

If you're out there networking and have been for some time, you understand the astronomical benefits of networking with the "right" people -- especially when they have your kind of prospects who are hot and willing to buy. If not, you're in for a treat! Let me briefly explain. The ...
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New! Garnishing a Network  6-13-2010 

Restaurant owners know that garnish is where the profit is. A sandwich on a plate - $3. Add chips - $4.50. A pickle and a sprig of parsley - $7.95. Good networkers understand the value of garnish too. It's those little in between times when we find out what we ...
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Information is the Present; Connection is the Future By C.J. Hayden, MCC  6-13-2010 

"What consumers are primarily interested in today are not features, but relationships." -- Harry Beckwith, Selling the Invisible How many times already today has someone tried to sell you something? The ads come in by email, postal mail, fax, radio, magazines, newspapers, TV, and your web browser; the salespeople write ...
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New! Networking is Making Your Own Luck By Kevin Laws  6-13-2010 

Last night, I spoke to a young entrepreneur who described a nice evening having drinks with a famous VC. The entrepreneur sent email the next day asking for positions at any of his portfolio companies. Much to his disappointment, the VC didn't respond. My friend wanted to know what he ...
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New! Are You Making These Networking Mistakes? By Pat Wiklund  6-13-2010 

As I've gone to professional meetings, and have informal meetings with colleagues, the tenor of these times is clear. Many independent professionals are challenged by the downturn in the economy...and upping their marketing, and especially networking, as they work towards increasing their billable time. Beware of poking a hole in ...
Read more...

New! Your Top 10 Business Networking Hates  6-13-2010 

Here is a list of your top 10 business networking hates based on a survey carried out amongst experienced networkers and a few tips on how you can help yourself handle these next time you go networking. 1. Takers v. givers and people who sell to you ‘People who talk ...
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New! Networking For Fun and Profit by Cesar Plata  6-13-2010 

Networking for Fun and Profit Let's face it, giving speeches in public, writing articles, or doing anything else out of one's comfort zone, including networking, is not easy, comfortable and/or fun for many people. Just like anything else, knowledge is power, and practice makes perfect. Once you learn, practice and ...
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New! How To Network: For Introverts  6-13-2010 

I have a problem. I’m an introvert. I’m not shy. I’m not afraid of being in public. But I am horrible at chit-chat and gossip. If I spend an evening at a social function with people I don’t know or don’t like, I get home and feel like I’ve spent ...
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New! Reignite Your Business Network Online  6-13-2010 

In business, your network is your strength. I don’t think I need to tell you this, but it never hurts to be reminded just how much of your business, employees, funding, and ideas come from introductions and casual dinners with friends. If you’re like most people, your network ebbs and ...
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New! Leveraging Social Networking Sites to Generate Business From Michael Jones  6-13-2010 

Stepping into the conference room, I realize that I'm headed into an appointment with very little information on what's about to happen or with whom I'll be meeting. I know the names of the participants, but would not recognize them if I passed them on the street. Nonetheless, I'm pleased ...
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New! Looking for Career Networks in All the Right Places By Matthew Rothenberg  6-13-2010 

Any professional with a few years under her belt knows that networking is a cornerstone of career management. But what do you do when your ambitions are pointing you in directions your network doesn’t reach? Job seekers have told TheLadders about a variety of networking gambits they’ve employed to span ...
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New! Rebuilding Your Network After the Recession by Matthew Rothenberg  6-13-2010 

I arrived at TheLadders to provide career-management advice at the beginning of September 2008, less than two weeks before Lehman Brothers filed for bankruptcy protection. One of the first news reports we created was titled “After the Meltdown: Is Your Network a Trap?” It dealt with the challenge senior professionals ...
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New! Networking Without Looking Desperate: 5 Rules by Amy Levin-Epstein  6-13-2010 

Trying to squeeze business opportunity out of this economy is an arduous task at best. And as job numbers remain shakier than the Pacific Rim, the term "it's who you know" is more relevant than ever for career development. “Networking is something you should continually be doing,” says Ronn Torossian, ...
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10 Powerful Networking Tips Using Business Cards By: Carl E. Reid  6-7-2010 

Whether you are looking for a job or running a business, giving out business cards is crucial to marketing your skills or services. Even as a job seeker, develop the mindset of running the business of YOU, Inc. Business cards speak volumes about who you are, what you offer and ...
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New! Networking Scheme is speed dating for Jobs By: Joel Dresang  6-6-2010 

In the stingiest hiring market in decades, career counselors are stressing the importance of finding work through personal contacts and networking. At Career Week at Marquette University, more than 100 students practiced shaking hands, exchanging cards and making connections with more than 100 working alumni this week in an exercise ...
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The Speed Networking Experience By: Chi Chi Okezie  6-4-2010 

Speed networking is a growing trend among business professionals which is adding a punch to the everyday business agenda. Individuals and companies alike are taking advantage of this exploding trend and using it to grow professionally and socially. The concept is very much parallel to speed dating for matching people, ...
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New! Can social networking co-exist with the workplace? By: By Eric J. Sinrod  5-23-2010 

With Facebook and MySpace.com participation growing by leaps and bounds, social-networking sites are making their way into the workplace too. Is that a good thing? Not necessarily if you ask the employers who regularly block employee access to such sites. Indeed, a recent analysis of data submitted by thousands of ...
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New! How to Survive Speed Networking By Alan Matthews  5-13-2010 

Get More Clients From Networking – Follow The Rules Of Dating. If you’re a business owner, you probably spend quite a lot of your time at networking events. In fact, it may be the main way you try to get new clients. But do you ever feel that you could ...
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New! How to Make the Most of a Business Networking Event By: Karyn Greenstreet  5-10-2010 

You’re not alone. Most people are uncomfortable walking into a roomful of strangers. But networking at business events can help you grow your business, as well as allow you to do hands-on marketing research. Learning to mingle and to follow-up with business networking contacts is crucial to your self-employment success. ...
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Eight Secrets of Effective Online Networking By: Beth Kanter  5-10-2010 

Is your organization considering setting up a profile on a social networking site? Are you wondering what tasks are involved, how much time it will take, and how you might streamline your efforts? Maybe your organization has established a presence on MySpace and is now contemplating adding one to Facebook. ...
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The Top 10 Reasons to Attend Business Networking Events  5-8-2006 

By Leni Chauvin, The Client Attraction CoachTM There are many, many reasons to attend networking events. Here are my Top 10: 1. To increase your visibility. Establishing top of mind awareness is critical in any marketing campaign, and make no mistake about it, attending business networking events is a key ...
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Networking for Career Success, by Hal Flantzer  7-29-2005 

Networking for Career Success By Hal Flantzer Most executives and professionals know that, by developing a network of colleagues, they can gain a most valuable asset--one that can make a difference, especially during volatile and difficult times. That difference can be the one between a prolonged search with unimpressive results ...
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Preparing Your Elevator Speech, by Dale Kurow  7-29-2005 

Preparing Your Elevator Speech By Dale Kurow So, what's an elevator speech, and how do you get one? What Is It? An elevator speech is a short (15-30 second, 150 word) sound bite that succinctly and memorably introduces you. It spotlights your uniqueness. It focuses on the benefits you provide. ...
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What Dogs Can Teach Us about Networking, by Diane Darling  7-29-2005 

What Dogs Can Teach Us about Networking By Diane Darling The other day I was walking in Boston and saw two people with their dogs. The conversation went like this: "This is Scooter." "Nice to meet you Scooter, this is Pepper." "How old is Scooter?" "He's 3 and a German ...
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People Know People, by Russ Kovar  7-29-2005 

People Know People By Russ Kovar I recently entered the keyword "networking" into Google. In 0.13 seconds, it returned 21,600,000 entries. Amazing! What's even more amazing was when I entered the same search ten minutes later 200,000 additional entries were found. Countless articles and information are available about this subject. ...
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Tips on Networking, by Judy Austin  7-29-2005 

Come prepared. Have a 1-4 sentence explanation of what your role is in business. Be able to communicate your specialties quickly. Carry business cards, a lot of them. Expect to hand out 50-100 business cards. It looks unprepared and unprofessional to handwrite your information on a scrap of paper. Think ...
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It's Not Who YOU Know, But WHO Knows You, by Judy Austin  7-29-2005 

I know people who have a rolodex so thick they have to leave it on their desk. And, I know people with thousands of names in their contact management database. But, very few people know those people. Why? They believe that business development and networking are about meeting large numbers ...
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'Tis the Season for Mistletoe, Menorahs and Holiday Parties, by Judy Austin  7-29-2005 

It's time to say a personal "thanks" to those who helped you in 2004 and take the opportunity to make some new connections to set the stage for the year ahead. Whether your office holiday party, a friend's open house, or a trade association membership meeting - you need to ...
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New Year, New Goals, by Judy Austin  7-29-2005 

So... what are your resolutions for 2005? Will you lose weight? Quit smoking? Increase your client roster? Manage your time better? Everyone needs goals. Without them, one loses focus and rarely feels a sense of accomplishment. How do you set goals as they relate to networking? Begin by identifying your ...
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Top Ten Professional Networking Trends for 2005, by Diane Darling  7-29-2005 

Top 10 Professional Networking Trends for 2005 Boston's Effective Networking Inc.'s Diane Darling, Industry-Guru, Announces Networking Skills to Master to Generate Business Growth Boston, Massachusetts (January 6, 2005) - Effective Networking is pleased to announce the top ten networking trends for 2005. In its fifth year in operation, the professional ...
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What is Speed-Networking, and Does It Work?, by Judy Austin  7-29-2005 

Fast food, fast computers and fast cars, is it any wonder speed-networking emerged? Believe it or not, speed-networking or SBN's format QuikConnect, is just what it sounds like - accelerated opportunities to meet those who can propel your career and business. And, YES, it does really work! We all desire ...
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Getting Plugged In to Your Community, by Judy Austin  7-29-2005 

When I moved to Nashville, I didn't know a soul. Well, I knew my ex-boyfriend, but I didn't really want to call him. So, I set about getting plugged into the community. How does one do that get plugged in, I mean. I've learned that whether you've moved to a ...
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March Madness & Networking, by Judy Austin  7-29-2005 

My favorite time of year has begun!! With each tip off, March Madness offers a basketball fan an intense month of spectacular games, buzzer beaters, heartbreak and victory!! Grown men can hi-five, cry and embrace without the need for a constitutional amendment! We cheer for our team as well as ...
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Cut thru the clutter: Be the Brand, by Judy Austin  7-29-2005 

In todays fast food world we are constantly bombarded by COMMERCIALS, SPAM and TELEMARKETERS .. its everywhereall promoting some product or service. How many do you actually remember? How many do you trust? How many more are plain annoying? Consider which images and brands stand out in your mind. Why? ...
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Follow Up Etiquette, by Judy Austin  7-29-2005 

Someone asked me recently, When Ive met a new contact at a networking event that I wish to stay in touch with, what is the proper follow up etiquette? I live by the Golden Rule treat others as I would like to be treated. What this means to me is ...
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Network Internally, by Judy Austin  7-29-2005 

When people hear Networking most immediately think of attending external activities; Chamber events, membership meetings and black tie fundraisers. Rarely do professionals consider the importance of Internal Networking with those inside their own office walls. Yet, every employee within an organization represents their own network of endless relationships simply waiting ...
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Staying Networked, by Rebecca Zucker  7-29-2005 

STAYING NETWORKED By Rebecca Zucker In this tough job market, no one has to tell you how important it is to network. If you dont know that, you are either independently wealthy and dont ever need to work, or youve been hiding under a rock for the bulk of your ...
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The Art of Networking, by Andrea Nierenberg  7-29-2005 

The Art of Networking By Andrea Nierenberg Although we know that the goal of networking is to discover new business opportunities, it's more than a "paint by the numbers" process. It takes time, patience, and creativity to cultivate people into our lives. The key is to make networking become a ...
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Top Ten Tips for Terminating Telephone Terror, by Wendy Weiss  7-29-2005 

Top Ten Tips for Terminating Telephone Terror By Wendy Weiss Do you want to reach your prospect directly? Would you prefer to reach your prospect without first having to speak with a secretary or assistant? Then keep these calling times in mind. As a general rule, the best times to ...
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How to Make the Most of Your Business Card, by Ilise Benun  7-29-2005 

How to Make the Most of Your Business Card by Ilise Benun from The Art of Self Promotion #23 Everyone knows Networking Rule Numero Uno Don't go out without your business card although I'm constantly amazed by how many people don't bring their cards to professional events. (Some kind of ...
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Asking the Right Questions, by Wendy Weiss  7-29-2005 

Asking the Right Questions By Wendy Weiss On an introductory call, how do you gather all of the information that you need from a prospect? An introductory call is usually fairly short, just a few minutes. You generally do not have the time to thoroughly question your prospect and then ...
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How to Make Your Business Cards UNFORGETTABLE, by Scott Ginsberg  7-29-2005 

Every time you hear someone say May I have one of your business cards?" you should get excited. I know I do. Thats because I LOVE my cards. I spent thousands of dollars on printing, several hours on designing and went through 10 different layouts until I got them right. ...
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Working a Room - A Guide for the Introverted, by Judy Austin  7-29-2005 

As a self proclaimed introvert I relate to your pain and anxiety. We are all confronted with the daunting challenge of entering a room filled with hundreds of strangers yapping and shaking hands. We want to be like them, the carefree and confident, those that seem to smile and waive ...
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Networking is not Schmoozing, by Ilise Benun  7-29-2005 

by Ilise Benun There are tons of networking events to attend - too many, actually. Too many ways to meet people you'll never see again, too many opportunities to collect a stack of business cards you'll never look at again. But it's well worth doing as much networking as you ...
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The Lost Art of Following Up, by Judy Austin  7-29-2005 

As a self proclaimed introvert - I relate to your pain and anxiety. We are all confronted with the daunting challenge of entering a room filled with hundreds of strangers yapping and shaking hands. We want to be like them, the carefree and confident, those that seem to smile and ...
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The People Factor, by Donna Fisher  7-29-2005 

The People Factor by Donna Fisher People tend to think networking is about results. Yet, its really all about people. With the support of your network, you can create miraculous and wonderful results and accomplishments in your life. Yet the foundation of networking is people helping people. Its the people ...
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Articles Archive  6-7-2004 


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