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The Seven Deadly Sins of Ineffective Nametags By Scott Ginsberg
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Your nametag is your best friend. It is a lifesaver in meetings, trade shows and events to start conversations when you meet groups of new people. It also identifies you as well as your company in the minds of others. As a result, you will become more approachable so you can connect and communicate with anybody. Unfortunately, nametags are useless and ineffective if they are designed and worn without careful consideration.
If you avoid The Seven Deadly Sins of Ineffective Nametags, you will maximize your approachability when you make your nametag more visible, accessible and efficient. You will also discover that when you invite people to “step onto your front porch,” they will cross the chasm between a stranger and a friend, or a prospect and a customer.
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